Facebook is adding a shopping channel to the social network, Google has new results for custom audience matching for ads and Snapchat’s shuttering its own content channel, in this week’s Social You Should Know. Facebook Adding a Shopping Section Buy buttons are all the rage, but Facebook...

19 October, 2015

Earlier this month, we covered the emerging popularity of branded emoji keyboards, and more specifically how Bojangles' innovative Bomoji was generating such success. But there is one brand who has trumped all other emoji efforts from a marketing standpoint...

16 October, 2015

Twitter’s plans to go beyond 140 characters got a lot of press this week, although what they’re likely to do is only an incremental, wise step. New research on millennials and social behavior has some nuggets for social media marketers and YouTube and Facebook have...

04 October, 2015

New Challenges and Opportunities for Marketers Star Wars released the first 360-degree video on Facebook yesterday and it’s already been shared over 55,000 times. Last night at Social Fresh, I used the Oculus Rift headset to take an immersive VR tour of Patron’s Hacienda in Mexico....

27 September, 2015

Twitter Releases Buy Button to Select Brands This week Twitter announced a Buy button integration for brands by leveraging its partnership with Stripe. This partnership opens up the opportunity for consumers to purchase a product from a tweet, without having to leave the Twitter experience. If...

20 September, 2015

Not only is LINE one of the largest messaging applications, it is also one of the fastest growing. In fact, Global Web Index reported in a Q2 report on mobile messaging that LINE was growing at a faster rate than Facebook Messenger, WhatsApp, Viber and...

15 September, 2015

Facebook Changing Brand Pages Facebook announced this week that they are updating Brand Pages to better serve businesses and mobile devices. These updates include new and more prominent call-to-action buttons that appear under the Page cover photo and comprise activities closely linked to purchases such as...

13 September, 2015

TV Viewing Minutes Hang On, But Digital Mobile Skyrockets Some new information out this week shows interesting trends in terms of daily time spent on various media platforms. As you can see from the chart below, the number of minutes we spend consuming media continues to...

06 September, 2015
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