Remember Ello? It’s ba-aack – or at least it claims to be. If you don’t remember this blip of a social network that became the social network of the moment, for literally just a moment, don’t worry, you didn’t miss much. The app launched with some...
Tweets Integrated Into Google Results Offer Marketing Potential? A few weeks ago, Google started pulling in tweets for certain search terms, particularly those using a hashtag. In this interesting review of how it’s playing out, Lisa Braziel looks at how and when tweets appear, as well as...
Employees with Diverse Twitter Networks are More Innovative A compilation of studies published by MIT Sloan School of Management suggests that employees with diverse Twitter networks generate better ideas. The study found that ideas submitted by Twitter users with diverse followers rated higher than those of users...
Google Begins Rolling Out Google Photos App Remember when Google+ announced it was breaking apart into Photos and Streams? This week’s Google I/O conference unleashed a host of Google updates and shed light on the direction Google Photos will be taking. Overall, Google is enticing users...
LinkedIn Offers Analytics to Content Publishers LinkedIn has quickly grown from a “business card” collection tool, to a content marketer’s dream world. Due to the significant increase in published content on the platform, about 100,000 per week according to LinkedIn, it’s only natural that they would...
The Surrender at Menlo Park That headline, from this article, nicely sums up how many feel about Facebook’s deal to display articles from a few publishers natively, within the feed, rather than a simple link off to the publisher website, as we’ve been used to. The experience,...
Last week, several members of our team attended and lead panels at Brand Innovators Chicago Brand Week. These one-day symposiums bring together brand leaders and media-focused technology companies at the headquarters of major brands to share their experiences in emerging media. This week’s events were held...
Mobile Traffic Dominates, Social Spreads It 39 of the top 50 digital news sites now get more than half of their traffic from mobile according to new research. But desktop visitors generally stick around on the site longer, which implies a deeper connection. 10 of the...
Send All the DMs Twitter opened up Direct Messaging this past week, finally allowing folks to DM tweeters who aren’t actually following them. Although it requires users to enable the functionality, which it appears very few users have actually done at this point, it could eventually make customer...
Instagram Allows Links to Products While Snapchat Kills Brand Stories Instagram is now running its first ad campaigns that allow brands to link to their products. This is all part of a larger ad strategy for Instagram, nicely described in this AdWeek article. If you’re interested,...
Social Media Finally Losing Luster? Remember when many thought reality TV was a fad? Luckily for the Kardashians, the Duggars, or The Bachelor, this wasn’t the case. Some thought the same of social media. It was just a “teen” thing or a craze that would get...
April Fool’s Day Social is Mostly Predictable Brand Work A quick review of what brands did on April Fool’s Day quickly shows that fake product announcements were the joke of choice. These were mostly safe, like Nerf announcing new Nerf darts you can eat, and Samsung announcing...
