In my 2013 book, "Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World," I argued that Facebook had a significant teen problem. We said it again and again. Soon groups I respect like Forrester and Edison Research were...

24 September, 2014

A cold front has overtaken your news feed, and it’s known as the ALS Ice Bucket Challenge. Whether you were the first to reach for your ice box, or are praying you never get nominated, no one can deny this campaign reached unprecedented levels in...

09 September, 2014

Twitter to Get Algorithmic Facebook takes heat constantly for the way they choose to display content to a select number of users. Twitter, on the other hand, has always streamed by unfiltered, with every tweet from every one of your followers showing up in your news...

07 September, 2014

I’m sorry. I couldn’t help myself. An article about clickbait deserves an equally clickbaity title. First off, I lied to you, I can’t really beat the algorithm. What I can do is show you how to make sure your articles and links earn the eyes...

28 August, 2014

Yo Increases Its Vocabulary The zero character communication platform, Yo, added functionality to the app this week enabling users to add links and hashtags to messages. Many brands are already leveraging Yo to provide services for customers, such as FedEx, which will Yo you when your package...

16 August, 2014

Snapchat Partners With MTV for VMA Nominee Announcements The MTV Video Music Awards always have a reputation for generating headlines (both good and bad), and this year was no exception. MTV became one of the first brands to utilize Snapchat choosing to announce their star-studded list of VMA...

26 July, 2014

Twitter Launching “Everyday Moments” Data Visualization Tool While initially available only to UK marketers, Twitter will eventually allow anyone to use their new “Everyday Moments” tool. The tool maps the country and lets marketers dig in to see the prevalence of certain words (such as happy,...

19 July, 2014
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