Bloggers debate "biting the hand that feeds them," while Google goes GIF and Facebook lets you reply in this week's Social You Should Know. "Don't Bite the Brand That Feeds You" KFC got embroiled in a bit of a social media firestorm this week when they invited...

30 March, 2013

The ROI of social media marketing and new rules from Facebook and the FTC in this week's Social You Should Know. Social Media Doesn't Impact Sales; Wait, It Does Impact Sales On Monday, a senior marketing manager at Coke made a splash when he said that online...

23 March, 2013

Will short form content be preferred over long form just as digital downloads have replaced CDs? With new applications such as Snapchat and Vine (which we just reviewed in detail here) exploding in popularity throughout the digital world, consumers are becoming accustomed to flash marketing and shorter messages. While...

19 March, 2013

Facebook is making changes to fight the boredom that's setting in a bit, Twitter ads work (according to Twitter at least), and a neat Pinterest trick, all in this week's Social You Should Know. Facebook Admits Teens Getting Bored, Redesigns Feed I've mentioned several times in this...

09 March, 2013

Context is Key When Choosing Influencers to Work With Technorati came out with the 2013 Digital Influence Report (full PDF) in which they surveyed 6,000 bloggers, 1,200 consumers and 150 brand marketers. Most (54%) agree that "the smaller the community, the greater the influence." In other...

16 February, 2013
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