Facebook Tests Newsfeed Changes and YouTube Launches 360 Livestreaming | Social You Should Know


Big social players are making big bets on new technologies this week and we have tips for creating awesome social content at scale.
That and more in this week’s Social You Should Know.

YouTube Adds 360 Capability to Livestreaming

About a year ago, YouTube introduced 360 video and now they’re adding that capability to their livestreaming. One of the first set of videos available in the new 360 livestreaming format will be a series of performances from the Coachella music festival in Indio, California. They also announced spacial audio, which gives users the ability to “listen along as you do in real life, where depth, distance and intensity all play a role.”

Facebook Testing Custom Mobile Newsfeed

Still in the trial phase, some users have spotted that their mobile feeds feature different topic-focused sections you can toggle through by swiping. Those sections include: Sports, Food, Travel, US & World News, etc. The regular news feed will still be there but the sections that are displayed can be customized by the user. The new feeds will enable more content to be shown from people and pages based on specific topic areas.


Forrester’s POST Methodology – It just works.

I am obsessed with this blog post from Jim (don’t tell him I said that, his head might explode). I love it because it’s such a good reminder that despite being focused in a marketing discipline that is exciting, innovative and ever-changing, we are after all, just marketers! And good marketers don’t just chase shiny objects. Yes, we consider and get excited about the seemingly never ending possibilities! But when we get down to business, we need to spend our time thinking not about what we can do but what we should do to compel the audience we want to reach to do what we want them to do.


Finally, if you’re looking for something fun to do over lunch Wednesday April 27th (or breakfast for my west coast friends), join Ignite Social Media Director of Content Production, Kyle Stuef, who’s sharing his secret sauce to efficiently creating killer social media content – co-hosted by Ignite and AddThis.

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Ignite Social Media