Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions, more and more brands are turning to influencer marketing as a way to reach engaged audiences. As more and more brands see the opportunity and get involved, however,...

We’re talking FTC guidelines on influencer marketing that aren’t really as complicated as they may appear and why now’s the time for your brand to jump on the “Going LIVE” bandwagon, all in this week’s edition of Social You Should Know. Have You Gone Live Yet? If...

Around this time each year, marketers jump at the chance to write, tweet, and speak to lists that wrap-up up the year with "Top 10 Marketing Campaigns of 2015" or "5 Marketing Trends to Consider in 2016". We couple these lists with lengthy explanations of each item...

[br][br] Facebook continues to lose relevancy as Twitter tries to lure new users. Plus, data that suggests ad-like content doesn’t belong in social. Facebook Loses Relevancy as Network Shifts Focus to Acquired Properties Global Web Index released their Q3 report this week and the most notable finding was...