Blog

Erin Ledbetter
30
Jan

Influencers Influence Purchase Behavior, Steal Eyeballs | Social You Should Know

Posted by | · · · · · · · · · · · · · | Influencer Marketing · Social Media Trends

Influencer content reportedly grabs one-fifth of our time spent consuming media, and a YouTube influencer makes $4,000 in just 90 […]

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Erin Ledbetter
26
Jan

5 Unique Ways to Engage Influencers

Posted by | · · · · · · · · · · · · | Blogger Outreach · Content Marketing · Influencer Marketing

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions, more and more […]

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Erin Ledbetter
19
Dec

Instagram Goes Live and Facebook Misses Metrics | Social You Should Know

Posted by | · · · · · · · · · · · · · · · | Social Media Trends

We’re talking FTC guidelines on influencer marketing that aren’t really as complicated as they may appear and why now’s the […]

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Erin Ledbetter
13
Jun

Brands at E3 Need Twitter and Marketers Push for More Personalized Content | Social You Should Know

Posted by | · · · · · · · · · · · · · · · · · · | Social Media Trends

Marketers put more emphasis on personalized content and Twitter presents a huge opportunity for gaming and entertainment brands. That and […]

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Erin Ledbetter
25
Apr

Facebook Tests Newsfeed Changes and YouTube Launches 360 Livestreaming | Social You Should Know

Posted by | · · · · · · · · · · · · · · · · · · | Social Media Trends

Big social players are making big bets on new technologies this week and we have tips for creating awesome social […]

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Erin Ledbetter
29
Feb

Foursquare Answers Attribution Question and Facebook Reactions Debut Globally | Social You Should Know

Posted by | · · · · · · · · · · · | Social Media Trends

Foursquare launches a potential game-changer in the digital attribution conversation and Facebook Reactions finally rolls out to all users. Enjoy […]

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Erin Ledbetter
09
Dec

9 Bold Social Media Marketing Predictions for 2016

Posted by | · · · · · · | Social Media Strategy

Around this time each year, marketers jump at the chance to write, tweet, and speak to lists that wrap-up up the […]

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Erin Ledbetter
09
Nov

Facebook Loses Relevancy, Twitter Picks Up “Likes” | Social You Should Know

Posted by | · · · · · · · · | Social Media Trends

Facebook continues to lose relevancy as Twitter tries to lure new users. Plus, data that suggests ad-like content doesn’t belong […]

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Erin Ledbetter
31
Aug

Influencer Marketing Effectiveness Continues to Rise; New Research Supports Facebook Impressions | Social You Should Know

Posted by | · · · · · · · | Social Media Trends

The Effectiveness of Influencer Marketing Continues to Rise As we mentioned last week, content marketing budgets are continuing to increase, […]

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Erin Ledbetter
21
Jun

Snapchat Creates New Ad Opportunity | Social You Should Know

Posted by | No Tags | Social Media Trends

Remember Ello? It’s ba-aack – or at least it claims to be. If you don’t remember this blip of a […]

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