This week, the FTC announced a major update that may impact your influencer marketing programs. The FTC released a new disclosures guide for influencers. While the intent behind the FTC's rule on disclosures remains the same, this new 101 guide for influencers provides updated guidance on...
While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. Pinterest is Officially Embracing Its ‘Discovery Engine’ Status With the launch of their first advertising...
Influencer content reportedly grabs one-fifth of our time spent consuming media, and a YouTube influencer makes $4,000 in just 90 minutes. That and more in this week’s edition of Social You Should Know. A Whopping 19% of Total Media Consumption Now Goes to Influencers At least according...
Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions, more and more brands are turning to influencer marketing as a way to reach engaged audiences. As more and more brands see the opportunity and get involved, however,...
We’re talking FTC guidelines on influencer marketing that aren’t really as complicated as they may appear and why now’s the time for your brand to jump on the “Going LIVE” bandwagon, all in this week’s edition of Social You Should Know. Have You Gone Live Yet? If...
Marketers put more emphasis on personalized content and Twitter presents a huge opportunity for gaming and entertainment brands. That and more in this week’s Social You Should Know. Facebook Reach Continues to Drop According to a new study by SocialFlow (of over 3K Facebook pages), organic reach has...
Big social players are making big bets on new technologies this week and we have tips for creating awesome social content at scale. That and more in this week’s Social You Should Know. YouTube Adds 360 Capability to Livestreaming About a year ago, YouTube introduced 360 video and now...
Foursquare launches a potential game-changer in the digital attribution conversation and Facebook Reactions finally rolls out to all users. Enjoy this week's edition of Social You Should Know. Foursquare Announces Potential Game-Changer in Digital Attribution For as long as I can remember, digital media has been plagued with...
Around this time each year, marketers jump at the chance to write, tweet, and speak to lists that wrap-up up the year with "Top 10 Marketing Campaigns of 2015" or "5 Marketing Trends to Consider in 2016". We couple these lists with lengthy explanations of each item...
Facebook continues to lose relevancy as Twitter tries to lure new users. Plus, data that suggests ad-like content doesn’t belong in social. Facebook Loses Relevancy as Network Shifts Focus to Acquired Properties Global Web Index released their Q3 report this week and the most notable finding was...
The Effectiveness of Influencer Marketing Continues to Rise As we mentioned last week, content marketing budgets are continuing to increase, and with that trend so does the effectiveness of influencer marketing campaigns. Results from a recent RhythmOne study provide insights that the earned media value (EMV) from...
Remember Ello? It’s ba-aack – or at least it claims to be. If you don’t remember this blip of a social network that became the social network of the moment, for literally just a moment, don’t worry, you didn’t miss much. The app launched with some...