Facebook's annual developers conference, f8, kicked off today with an announcement-filled keynote continuing last year's themes of Stability and Control.  Much of the conference will focus on introducing developers to new ways to build on top of the Facebook Platform (not to be confused with...

25 March, 2015

On December 10th, Facebook quietly announced new publishing tools aimed at better supporting the needs of media companies and content publishers. Interest Targeting lets brands segment their organic content to only those fans that might care about the topic. Post End Dates give brands the power to...

16 December, 2014

In two days, Ignite Social Media will close its doors so our work family members can break bread with their own family and friends this Thanksgiving.  We know social media marketing never truly takes a break (just ask our "always-on" Community Managers) but the leadership team...

25 November, 2014

I have to admit that the inspiration for this post came from something one of my clients reported their Facebook rep told them --- that Facebook is not a platform for driving sales.  It's all about buying impressions for your brand but it's not a place...

03 November, 2014

Facebook Announced Local Awareness Ads While Facebook is positioning its new Local Awareness Ads (launching in the US sometime in the next 3-4 weeks) as an opportunity for local businesses, this new ad format would allow any brand to reach their target via mobile Facebook ads when a...

11 October, 2014

After months of hearing complaints from brands regarding the huge drop in reach on Facebook, it looks like Facebook is giving us the opportunity to get a few of those precious brand impressions back.  Well, maybe.  You'll just have to make sure your legal team is...

26 February, 2014

In March, Facebook eliminated its rule that prohibited brand Pages from putting any text on its cover photos. The new rule allowed brands and businesses to use up to 20% of cover photo space for text. Last week several blogs reported Facebook "quietly" eliminated this rule. Unfortunately for all the designers...

15 July, 2013
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