As summer winds down, back-to-school season heats up, and retailers begin to accelerate awareness in late July through early August for the second-biggest shopping season of the year. While that may still seem like it’s a good bit away, now is prime time for planning...
https://youtu.be/aG_cwCHoMD4 Social Media and Ecommerce Trends E-commerce sales have reached about a half-trillion dollars and the cost of acquiring new customers is growing with it. A key trend, from Mary Meeker's annual internet report showed that Americans are spending more time with digital media than ever before....
Groups will be the New Facebook Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. This can be attributed to algorithm updates, the inability to...
As June comes to a close we’re ready to celebrate the first days of summer and lots of social firsts. Let’s jump into the June Social Media Trends! Facebook Trims the Fat Facebook recently announced they will be removing several info sections from its business pages. Mission, Company Overview,...
They say April showers bring May flowers and Social’s in full bloom! So many new, fresh and exciting things are popping up on the social scene. Let’s dive into the May Social Media Trends! LinkedIn goes Live! LinkedIn Live is the newest update to come out of the working-world social platform. The ability...
In this week's edition of Ignite Your Week, we're talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Micro-channels for Gen Z Essentially what's happening is generation Zer's are recreating Facebook groups on Instagram. We are seeing this primarily...
On this week's edition of Ignite Your Week, our focus is on Instagram's new in-app checkout feature. Although it's still in beta testing, what we have heard is that Instagram expects to make about 10 billion dollars on this feature. Great for them, but what...
Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week's edition of Ignite Your Week. Facebook Updates Key Metrics [embed]http://youtu.be/En3LmXrW-_w[/embed] Relevancy Score Today we're going to talk about Facebook's new relevancy scores, their new ranking. Relevance score measures whether the ads you ran were...
March has been a busy month at Ignite! We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients - Sabra, Vera Bradley, Discover Boating & Altar’d State - were...
Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” dropdown on any ad they are served. The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to...
It’s hard to keep up on the ever-changing landscape that is Social Media, but don’t worry, we got you. Here are a few of the February highlights from our bi-weekly newsletter – Social You Should Know. February Social Media Updates Instagram Stories Rise to Half a Billion...
