May 31 May Social Media Trends
They say April showers bring May flowers and Social’s in full bloom! So many new, fresh and exciting things are popping up on the social scene. Let’s dive into the May Social Media Trends!
LinkedIn goes Live!
LinkedIn Live is the newest update to come out of the working-world social platform. The ability to go live was the most requested feature among users. On the marketing side this seems promising for brand engagement and the possibility to buy ad space where thought leaders & consumers will be. Real-time information and Q&A among companies, competitors and potential job candidates is a sweet spot brands can and should take advantage of. Not to mention the potential for multiple revenue streams for LinkedIn itself, although they say that is not their focus at this stage: “That will come down the road, but for right now we are focused on awesome use cases”.
Instagram micro-channels all the rage
Last week’s Ignite Your Week introduced us to Gen Z’s channel reinvention on the Gram. College freshman are showing us how to create the space you desire on the platform you love. Students are creating smaller channels with a very specific focus based on their interests. According to Forbes, Gen Z will be the leading consumer by 2020 with a whopping 29 to 143 billion in spending power! Some brands are already getting behind the trend, so it looks like Gen Z’s proved they’re worth the change.
Facebook Groups Streamlined
Facebook has become a hub for everything group-centered, and that’s not lost on the creators. The newest update looks to make finding and engaging in things that are important to you easier. A groups tab with its own timeline is a major shift in focus and could mean it’s time to change the way brands approach Facebook marketing. The ability to share brand content in groups could boost brand awareness and expose companies to lots of potential new customers!
This month’s Social You Should Know detailed the changes and benefits to Employers in Job groups, members of Health Support Groups, and members of Gaming Groups.
Want to know how this affects your brand? Ready to make a change? Reach out to us and let’s get started!