Ever since Facebook changed the organic content algorithm in 2013, paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. This post will look at...
There’s no doubt that your community manager knows your social audience best. After all, they are in the community, engaging with your fans daily. They know what content resonates, what your fans will and will not engage with, and common questions that arise. Social media...
Clients often ask us how their channels look, and how a social media marketing strategy could help. This post will walk you through some of the key aspects to answering those questions. Measurement & Benchmarks The first step is looking at how your social media presence...
Here at Ignite Social Media, we pride ourselves on creating people-first content. Over the last ten years, that has evolved many times to reach our newest iteration, Mindset in the Moment™. This approach is based on reaching people with content they will engage with, at...
For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren't really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Well,...
We love when brands think outside of the box and try something a little different in their campaigns on social. You may have read our social media roundup of best in class brand social voices. We’ve put together a few brand examples that made us...
Looking through your social feed (pick any) we all pause when we get to our favorite brand. Why? We love their social voice. What is it about them that makes the brand stand out among the others? Is it their photography? The witty caption they...
Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections...
Building a social media team is no easy task. This team is usually a subset under the digital or communications department at a company. According to an infographic by Go-Gulf, the majority of social teams are fewer than four people. The size of social teams...
Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s harder than ever to stand out from the crowd. The first step is to stop your fan from scrolling through their...
As social media has become a bigger player in a brand’s overall marketing mix, more c-suite executives are taking notice. Social media has also created a space where people can build their personal brands. Many executives use these channels to build a following and influence....
The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017....