Branded content. To some, it's a dirty word. To many, it's the future of advertising. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur....

When social media shakes up the fashion industry, what do you do? It’s like the old saying goes, “If you can’t beat ‘em, join ‘em.” Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Not to...

For those brands who are getting ready to wrap up the fiscal year, it is time to take a final look at what we were able to accomplish. One of the most important measurements is if we hit our goals for the year. If you...

“Working hard doesn't necessarily mean being productive, unless it is accompanied with an effective strategic plan of action.” ― Edmond Mbiaka Here at Ignite Social Media we embrace the core values of #AlwaysLearning, #Collaboration and #ClientSuccess. By expanding your own knowledge in the social media arena and working...

Over the nearly 9 years I've been here at Ignite Social Media I have been fortunate enough to have hands on experience working with brands to develop an overarching social media strategy that meets their business and marketing objectives. On the heels of many of these experiences, I've written...

The summer season has officially kicked off and with it comes a myriad of social media opportunities for brands to interact with fans in new and unexpected ways. Read on for our look at five moments you can’t miss this summer. 1. World Social Media Day...

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. The audience is much wider and diverse and the way they...

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