Social Media Strategy

Many are calling 2013 the year of social integration as today's consumers expect utmost personalization and seamless online user experiences with every interaction. Your readers and audiences are looking for content that adds value, answers questions and entertains on multiple levels and devices. While most businesses...

22 January, 2013

Highly-regulated industries have a right to be a bit cautious about joining the fast-changing social media landscape. A misfired tweet or haphazardous Facebook interaction can lead to serious consequences. These industries – including healthcare, pharmaceuticals, financial services, insurance providers, alcohol and tobacco, and even some...

12 December, 2012

Brand Evangelists are the most active and contributing members of a brand's fan base. They are a crucial element to building a strong social media presence. This article takes a look at why these outspoken fans can make such a big difference for a brand,...

26 November, 2012

Ask any marketer you know what they think is the most exciting aspect of Facebook ads, and I can just about guarantee the response will be something like: "Targeting! There's so much opportunity for targeting people! Such specific targeting too, not just by age or gender,...

08 November, 2012

Jumping into the world of social media can be scary. Establishing and maintaining a brand presence on social channels requires more than just the occasional funny video or cat photo. We hope this series of tips from our Community Management team will ease some of...

05 November, 2012

Earlier this year, I had the opportunity to hear Bastian Scherbeck from We Are Social speak about how social media in Europe differs from the US. Being part of an international team of 180 people in eight offices puts Scherbeck in a very unique position, as he...

26 June, 2012

Are you a brand that values and protects the copyright you hold on your photos? Pin them to Pinterest, the hot social network of the moment, and you've just given them your copyright. Is this a problem for brands and if so, how different is it...

24 February, 2012