From time to time you find studies that put a handle on the sheer volume and effect that certain social/web applications have had on the marketplace. Understanding adoption rates for new media technologies can really help companies with their strategies for attacking the web. Should...

22 September, 2011

I recently graduated college and I came into my internship with Ignite thinking I would be able to dive into working at a social media marketing company without any worries, but I was wrong. Having been with Ignite for a month now, I realize it would take a yearlong...

03 August, 2011

One of the questions we get from serious brand marketers is exactly how does a company develop a social media strategy that drives business results. In December, I had a chance to consult with 7 companies throughout Australia over a fun-filled, but hectic line-up...

21 January, 2011

Back in 2007, I wrote a post that continues to be one of our most popular to date "How to Write a Social Media Proposal" .  Since then, I've learned a lot.  For one - I've learned that that post was written more for social...

19 August, 2010

Yesterday an Adweek came across my desk that I actually read, which is amazing because in full disclosure these magazines normally sit on my desk for months and eventually find their way into my trashcan. However this time an article caught my eye that had...

25 March, 2008

Over the last day or two, it struck me that a lot of social media marketers haven't consciously considered the difference between a social media strategy and a social media campaign. Understanding the distinction is the key to long-term success in this space....

10 March, 2008

Today I will attempt to answer my last and perhaps hardest question of the Marketer's Foray into Social Media series, which was "What is the budget?"(for a social media campaign). For this, I will pull in points from Jim's previous post "How much will a...

28 February, 2008

The second question of the marketer's foray into social media series, was: "How long does a typical social media campaign last?". I have to admit that this might be one of the hardest questions we get asked as a social media agency. (When I worked in...

07 February, 2008

Since we launched here at Ignite, we've been inundated with prospects that are looking for a social media agency. As you can imagine, one of the most common requests that we get from these prospects is always "Can you draft us a proposal?"....

07 December, 2007