Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. Could this work for my brand?...

“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever....

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach...

As marketers, we are well versed in the traditional purchase funnel. However, over the years, the consumer decision making process has shifted to be more of a circular journey, as illustrated by the McKinsey Loop. As social media has become more mainstream and started being...

Ahhh, holidays. What’s not to love? A reason to indulge (or over-indulge) in some of your favorite treats, a few days off work to see family and friends, time to just siiiiiit baaaaack and reeeeelax… or frantically run around trying to do all the things! People...

You probably remember a time not too long ago when you could easily spot QR codes all over the place – on store windows, print ads, and social media. These codes became a way for marketers to give users quick access (QR stands for Quick...

If your brand is still taking static photos on Snapchat, then you’re probably behind the curve. Snapchat adoption is on the up and up, according to a study by Piper Jaffrey, and it’s no surprise. There are always new features to test out, thanks to...

If you are a B2B brand and consumers aren’t your main target, you may be questioning the need for a social media presence. However, even though it might not be as cut and dry, social media can still play an important role in your overall...

Ignite Social Media