22 Jun 3 Tactics to Improve Your Social Media Process
“Working hard doesn’t necessarily mean being productive, unless it is accompanied with an effective strategic plan of action.”
― Edmond Mbiaka
Here at Ignite Social Media we embrace the core values of #AlwaysLearning, #Collaboration and #ClientSuccess. By expanding your own knowledge in the social media arena and working together with your co-workers, you can ensure that your brand’s social media processes will improve. So, here are three things that you can start implementing right away to enhance your social media process.
Diversify Your Content Strategy
With every social channel serving a different purpose, chances are high that your fans are following your brand on more than one social channel. They may follow you on Pinterest for inspiration, Instagram for beautiful content and Facebook for brand news and product deals. That being said, if your current content strategy consists of syndicating the same piece of content across multiple channels you may want to start thinking about diversification. There are several ways that you can do this. The first is creating a brand library. This is as simple as gathering content, organizing it, and storing it in a way that makes sense to you and how it will be used. Another way to diversify your content strategy is to turn one piece of content into multiple pieces of content. No matter your situation, the opportunities to be creative with your content and how you push it out on your brand’s social channels are endless.
Optimize Your Paid Media Strategy
When it comes to boosting content on your branded channels there are a number of things to take into consideration. What are your goals with this specific piece of content? Are you looking to increase awareness of your brand or product? Are you looking to encourage your fans to engage with the content? Determining the purpose of your content piece will help you to determine the best paid media campaign or ad asset to run on your channels. Another strategy that is good to utilize is setting an engagement rate benchmark based on past performance of content on your channels. This benchmark should serve as a trigger for high-performing content, meaning that once a piece of content has hit this engagement rate organically, it should be boosted with paid media to capitalize on the fact that the community is responding positively and actively to the post.
The last way to easily optimize your paid media strategy is to boost posts for two to four days as opposed to weeks at a time. This tactic allows you to get your message out to your audience without inducing audience fatigue. What it comes down to is that there are so many different facets to a paid media strategy aside from putting money behind every single post.
Leverage Your Team Members
While being diverse in your own skills is a great asset, it is important to know when to reach out for extra support from your team and to avoid working in a silo. Sometimes the best ideas come from a quick brainstorm, throwing a ball back and forth between you and a few co-workers. Another situation would be to reach out to contractors or freelancers when a program concept requires resources that are outside of your own wheelhouse. There is no shame in knowing what you can and can’t handle and the more you reach out to other team members the more you will learn yourself.
If you’d like to learn about other ways to enhance and optimize your social media process reach out and let us know how we can help!