Around this time each year, marketers jump at the chance to write, tweet, and speak to lists that wrap-up up the year with "Top 10 Marketing Campaigns of 2015" or "5 Marketing Trends to Consider in 2016". We couple these lists with lengthy explanations of each item...
Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of social media and customer-relationship management, CRM, integration has been a hot topic over the last year or so. Social channels have made it easy to...
With 2016 rapidly approaching, many brands have already started looking ahead and planning for next year. But before you get too far down that path, have you reached your social media goals for 2015? If not, there is still time. This post provides suggestions on...
When brands are faced with a "soft crisis," the kind that doesn't involve a product or anyone getting hurt, but rather general negative brand sentiment, they're often left wondering how to handle audience dislike effectively.On Sunday evening, after a weekend of wrangling my 6 year...
Pinterest takes silver in terms of social media referral traffic, second only to Facebook. That traffic becomes integral to retailers and other brands during the Holiday Season. Here are five tips for how to ready and optimize your brand's Pinterest presence for the upcoming retail season. 1. Use...
It appears that the days of organic growth and engagement for brands on Instagram could be coming to an end. At the end of September, Instagram opened their advertising platform to all marketers. Since then, users have seen an influx of ads in their feeds,...
Earlier this month, we covered the emerging popularity of branded emoji keyboards, and more specifically how Bojangles' innovative Bomoji was generating such success. But there is one brand who has trumped all other emoji efforts from a marketing standpoint...
In a recent webinar with Forrester and Brandwatch, Nate Elliott (of Forrester) laid out some of the issues social media marketers are facing when proving value to the brands they service. A few points stood out to me and I wanted to share in hopes...
Not only is LINE one of the largest messaging applications, it is also one of the fastest growing. In fact, Global Web Index reported in a Q2 report on mobile messaging that LINE was growing at a faster rate than Facebook Messenger, WhatsApp, Viber and...
I work with all different types of brands in social media marketing, and I've noticed one thing is fairly common among prospects in particular: many brands aren't willing to give clear budget guidance for social media marketing efforts. I understand some of the reasons. Early in...
Have you been hearing whispers about "important 1 to 1 social networks" and "mobile messaging usage being on the rise" but haven't had the time to dig into all of the platforms that this covers? Well, you're in luck because we have, and we're sharing the...
As we are half-way through the year, many marketers are starting the exercise of looking ahead to 2016 and beginning to think about what their social budgets should be. Since we frequently consult with brands on social media planning (including the budgeting exercise) we wanted to share some tips on how to set your...