I'm a bit concerned that many brand social media marketers have come to equate their social media strategy with the content they put on their branded channels, such as their Facebook Page, Twitter account or Instagram account. There's nothing wrong with that content, but social media...
We've all seen social media fails when Community Managers accidentally post personal tweets using brand accounts. It's all well and good to say you'll be careful; however, it's always better to have a formal process. Here's a helpful guide to covering your...
Do you tweet your favorite sports team happy thoughts (aka, pleads and demands) on game day? Do you tag them on Facebook after a big play? Like their photos on Instagram? What if you could earn reward points for virtually supporting your favorite team? Better...
If there is any brand that knows how to properly engage fans on Facebook, you might think it would be Facebook. You would be WRONG. Dead wrong. Where does the giant falter in the use of its own social network? Read on to find out. A...
Recently, I thought it would be interesting to dissect how well Twitter uses other social networks. The results were surprising. Then I thought, why not analyze the social network king of them all: Facebook. How well does the giant employ best practices? Read on to...
Brands are often scrutinized for how well (or poorly) they employ social media best practices. But how well do the networks themselves use social media? I decided to examine Twitter and assess the company's social media prowess. So how savvy is Twitter at social media marketing? Read...
If the brand they manage has an ounce of creativity, Instagram may be a platform for community managers to consider for their social media marketing efforts. So how should brands incorporate Instagram into their social media marketing strategies to achieve Instagram marketing success? Read on for tips...
So, you went and won yourself an international client. Well done. Though the Internet allows you to do almost anything from anywhere, there may come a time when you will have to travel overseas. Whether you need to visit company headquarters or cover a product launch at...
The Instagram hashtag has become crucial for brands and businesses to gain a greater reach on their photos. Choosing the correct hashtags is the equivalent of choosing SEO keywords for a blog or tags on a YouTube video, and at the end of the day,...
A promotional sweepstakes is a great way to engage consumers and spread awareness. However, there are several issues that you need to be aware of to ensure that your brand is legally compliant. Here are five things to be aware of when planning a sweepstakes: 1....
Professor Christine Moorman at Duke University's Fuqua School of Business has conducted the CMO Survey twice a year since 2008. The survey provides useful insight into several key marketing topics — including social media — from the perspective of the Fortune 1000 CMOs. I've been following...
Few businesses these days could dispute the importance of social media as part of the modern marketing mix. Everybody and their dog knows you should be using social media to engage with your customers, gain market insight and hopefully even drive sales and revenue. The problem...