Professor Christine Moorman at Duke University's Fuqua School of Business has conducted the CMO Survey twice a year since 2008. The survey provides useful insight into several key marketing topics — including social media — from the perspective of the Fortune 1000 CMOs. I've been following...

11 April, 2013

Few businesses these days could dispute the importance of social media as part of the modern marketing mix. Everybody and their dog knows you should be using social media to engage with your customers, gain market insight and hopefully even drive sales and revenue. The problem...

10 April, 2013

After a few hackers "Had it their way" with Burger King's Twitter handle, we started thinking that password security is a big deal, and not everyone's doing it right. Here are a few simple steps that can help you avoid a situation that would be,...

19 February, 2013

Many are calling 2013 the year of social integration as today's consumers expect utmost personalization and seamless online user experiences with every interaction. Your readers and audiences are looking for content that adds value, answers questions and entertains on multiple levels and devices. While most businesses...

22 January, 2013

Highly-regulated industries have a right to be a bit cautious about joining the fast-changing social media landscape. A misfired tweet or haphazardous Facebook interaction can lead to serious consequences. These industries – including healthcare, pharmaceuticals, financial services, insurance providers, alcohol and tobacco, and even some...

12 December, 2012

Brand Evangelists are the most active and contributing members of a brand's fan base. They are a crucial element to building a strong social media presence. This article takes a look at why these outspoken fans can make such a big difference for a brand,...

26 November, 2012

Ask any marketer you know what they think is the most exciting aspect of Facebook ads, and I can just about guarantee the response will be something like: "Targeting! There's so much opportunity for targeting people! Such specific targeting too, not just by age or gender,...

08 November, 2012

Jumping into the world of social media can be scary. Establishing and maintaining a brand presence on social channels requires more than just the occasional funny video or cat photo. We hope this series of tips from our Community Management team will ease some of...

05 November, 2012
Ignite Social Media