After a few hackers "Had it their way" with Burger King's Twitter handle, we started thinking that password security is a big deal, and not everyone's doing it right. Here are a few simple steps that can help you avoid a situation that would be,...
The growth of e-commerce presents the fashion world with tough challenges as they develop an online presence. Luxury brands rely on their exotic appeal – a value which does not always translate to the variety of two-dimensional online mediums. With their exquisite craftsmanship and high prices,...
Happy Community Manager Appreciation Day! Yes, this is a real holiday created in 2010 by Jeremiah Owyang. And no, we're not shocked that you’ve never heard of it. Sure, it might be a holiday created by a profession comprised mainly of Millennials that are used...
Many are calling 2013 the year of social integration as today's consumers expect utmost personalization and seamless online user experiences with every interaction. Your readers and audiences are looking for content that adds value, answers questions and entertains on multiple levels and devices. While most businesses...
Highly-regulated industries have a right to be a bit cautious about joining the fast-changing social media landscape. A misfired tweet or haphazardous Facebook interaction can lead to serious consequences. These industries – including healthcare, pharmaceuticals, financial services, insurance providers, alcohol and tobacco, and even some...
Brand Evangelists are the most active and contributing members of a brand's fan base. They are a crucial element to building a strong social media presence. This article takes a look at why these outspoken fans can make such a big difference for a brand,...
Ask any marketer you know what they think is the most exciting aspect of Facebook ads, and I can just about guarantee the response will be something like: "Targeting! There's so much opportunity for targeting people! Such specific targeting too, not just by age or gender,...
Jumping into the world of social media can be scary. Establishing and maintaining a brand presence on social channels requires more than just the occasional funny video or cat photo. We hope this series of tips from our Community Management team will ease some of...
So, people in the US might not recognize it, but Thomas Cook is a discount travel website based out of the UK. Think the British version of Travelocity. It is also the name of a man who, apparently, has received quite a bit of ridicule...
Facebook, Twitter, Foursquare, YouTube, Vimeo, Flickr, LinkedIn, Google+...
If you believe most folks in Monday's Adweek article, "Why Agencies are Going Anti-Social," I must be crazy. My competitors at Deep Focus and Dachis Group both disavow the term "social media agency," saying it's too limiting. While they run away from the term, I...
Earlier this year, I had the opportunity to hear Bastian Scherbeck from We Are Social speak about how social media in Europe differs from the US. Being part of an international team of 180 people in eight offices puts Scherbeck in a very unique position, as he...