In this week's edition of Ignite Your Week, we're talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Micro-channels for Gen Z Essentially what's happening is generation Zer's are recreating Facebook groups on Instagram. We are seeing this primarily...
On this week's edition of Ignite Your Week, our focus is on Instagram's new in-app checkout feature. Although it's still in beta testing, what we have heard is that Instagram expects to make about 10 billion dollars on this feature. Great for them, but what...
When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 billion daily active users and averages over $98 in ad revenue per user – nearly twice as much as...
Social Media Strategy Template A lot has changed over the past year in terms of how people are using social, ad units, targeting capabilities and new media formats. Creating a strategy from scratch or even revising an existing strategy can be a large undertaking. We have...
With over 68% of brand-side marketers having or planning to have internal resources dedicated to social media, the need for social media consultants is rising. Whether you are managing social media for a brand as a one-man-show or have a more robust internal team of resources -...
2019 Social Media Trends to Watch A few months ago, we shared relevant 2018 social media trends for the back half of the year. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes....
The “live” feature can be a very helpful tool for brands to utilize. Social platforms like Facebook, Twitter, and Instagram offer the option to go live. This can be used to promote events, give an inside look, run a live sweepstakes or show your community...
Join us November 1st at 1:00p ET for a 30-minute webinar all about social media listening, monitoring, and how putting both to use can improve your brand's social presence. Click the "Register Now" button below to reserve your spot for free. As social media marketers, we...
Chatbots are valuable tools for brands. They can supplement customer support efforts, capture qualified leads, or broadcast messages to users – just to name a few applications. Here at Ignite, we’ve done extensive research on the artificial intelligence service, analyzed the best in the biz,...
Artificial intelligence is all around us. From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. One particular form of AI, however, has been a hot topic in the business world...
With U.S. users utilizing an average of seven U.S. social media accounts, and 98% of internet users visiting or utilizing a social network in the past month - social media is playing an increasingly important role in many consumer's purchase journey. The recent US Market Report...
Facebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun...