31 Jul Ignite Social Media Receives Audience Honors at Shorty Awards
Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. There were some great submissions by top brands in each of the categories.
Shorty Award Audience Honor: Retail & E-commerce
Our Retail & E-commerce Audience Honor was for the work we did with Altar’d State. Altar’d State is a women’s fashion retailer looking to build a strategic and effective presence on digital and traditional networks, centered around the target consumer and their shopping habits.
Utilizing this strategy, we were successful in driving a significant amount of socially-attributed sales between January 2018 – December 2018:
- 30% increase in return on ad spend from the previous year
- 88% year-over-year increase in last-touch sales attribution from social media
- Revenue was driven via socially-attributed purchases, 78% of which came from offline, in-store conversions
- Socially-referred online purchases increased by 77% year-over-year
You can check out our full Altar’d State Retail Case Study here.
Shorty Award Audience Honor: Large Media Buying Strategy
Our work with Discover Boating gave us the Audience Honor for the Large Media Buying category. Discover Boating was looking for a partner to increase boating participation and manufacturer referrals from their social channels. We implemented a multi-phased strategic approach that aligned to the stages of the purchase funnel.
Our social media campaign successfully and efficiently drove qualified users down the path to conversion.
- 29% increase in manufacturing referrals over last year with half of the media budget
- 62% decrease in cost per manufacturing referral
- Socially referred traffic converted at 2x the rate of traffic referred in 2017
You can check out our full Discover Boating Welcome to the Water Case Study here.
About the Shorty Awards
The Shorty Awards, now in its 11th year, were the first awards show to honor social media. By constantly evolving along with the changing landscape of social media, The Shorty’s remains the most prominent award show of its kind. The Shorty Awards continue to recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and influencers across social media.
Brand and organization winners were announced leading up to and during the awards ceremony on May 5th, 2019 in New York City.
Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. Members of the Academy include Rosemary Mercedes, (EVP & Chief Communications Officer, Univision), Tony Weisman (Chief Marketing Officer, Dunkin’ Brands), Matthew Digirolamo (Chief Communications Officer, L’Oreal), Rebecca Messina (Global Chief Marketing Officer, Uber), and Lilian Tomovich (Chief Experience & Marketing Officer, MGM Resorts International), among others.
Check out more of our top industry case studies here