Case Study – Altar’d State

Ignite Social Media partnered with Altar’d State to generate interest and promote the client’s company mission.

Altar’d State Holiday Season

Our goal was to harness warmth and gratitude as a theme in all content during the holiday season.

Results:

  • 96% Increase In Engagements

 

  • 71% Increase In Impressions

 

  • 7,000 New Fans Earned Organically

Challenge:

For Altar’d State, our goal was to harness warmth and gratitude as a theme in all content during the season. We wanted to generate interest in products as well as Altar’d State’s mission as a company, especially in a time so focused on giving.

Solution:

The execution of the holiday content for Altar’d State was a multi-step process, starting in early October and running until Christmas. We utilized a mix of UGC, video, events and influencer created content.

Creating events for launches and their annual window unveiling helped to create an air of exclusivity, which appealed to our audience. We used different CTAs than previously used, which ended up increasing the ER of the awareness posts because of the high number of comments.