Jul 25 5 Ways Non-Profits Can Use Social Media to Connect with Donors
When it comes to marketing, non-profit organizations tend to zero in their efforts to their big donor campaign seasons. While this approach may yield decent results, it is a missed opportunity. Non-profits should be connecting with their constituents and providing updates on their progress outside of their major donation window.
Here are 5 Ways Non-Profits Can Connect Outside the Campaign Window:
1. Share Success Stories:
Think outside of the big story line.
Consider going beyond the big dollar number the board wants to hear and instead
focus on the small wins; the feel-good stories your donors are passionate about
and will get them to open their Venmo or Cash App. Some examples might include
groups you’ve brought together. Or unconventional ways your organization has
been able to impact your community.
2. Go Beyond the Newsfeed
Instagram stories has quickly become one of the most popular posting methods on social media. This is an amazing way to expand and create more engaging content for your constituents and stakeholders.
3. Share Your Needs
We all know non-profits need money but, there are other ways donors can make an impact. Share with donors what other needs you have that can help them support your community.
4. Show Images of Real People
It’s important for your audience to be able to place themselves in the images you post. Whether it’s a photo of a volunteer or of the community you serve, you want to them to feel like it could be them.
5. Create a Group
Coming out of F8, Facebook announced that Groups are going to become a major part of the platform as they focus on privacy and creating more engagement. For non-profit brands, groups are a great way to segment target audiences while generating meaningful engagement.
We hope these tips will help take your non-profit’s social media to the next level! If you need help, we’d love to chat.