When it comes to marketing, non-profit organizations tend to zero in their efforts to their big donor campaign seasons. While this approach may yield decent results, it is a missed opportunity. Non-profits should be connecting with their constituents and providing updates on their progress outside of their major donation...

Are you wondering how you can get your content to break through the clutter? I bet you’re also wondering how you can get customers to respond and buy your product or service. Well, buckle up, I have 5 tips to help make your social content...

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. First, organizations want to drive product sales. Second, they want to acquire new customers. Now that social media is the...

Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign.Q4 is make or break for a lot of businesses and each year, the competition grows.  According to eMarketer social...

Just as we were all getting used to 90-degree days and 100+ heat indexes, it’s all about to come to an end as Back to School gets into full swing. If you’re lagging on your back to school strategy, here’s your cheat sheet on the three things you...

Social media moves quickly and changes from one minute to the next. It’s important to stay up-to-date on all the goings on to keep your social strategy fresh and effective.Here are five ways to stay ahead of the game:Facebook, Instagram, Pinterest, Twitter and Snapchat...

Can you believe another year has passed? Another year of hashtags, pins, stories and #ads. Here’s a quick round-up of what we learned in social media this year:Stories Aren’t for Everybody This year we saw Facebook unsuccessfully try to capitalize on the story trend while Snapchat...

Let’s face it, we’re going to blink and it’s going to be 2018. In the social space, where things are (or appear to be) happening in the moment it’s still possible to plan and gauge where the trends are heading which simply means, it’s never...

We’re just two weeks away from the biggest shopping push of the year. Convenient, GlobalWebIndex just released some fascinating stats around product research on social platforms.According to the study, 37% of internet users use social networks to research products and brands. That’s a large leap from...