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3 Tactics You Should Add to Your Back to School Strategy

Just as we were all getting used to 90-degree days and 100+ heat indexes, it’s all about to come to an end as Back to School gets into full swing. 

If you’re lagging on your back to school strategy, here’s your cheat sheet on the three things you should add to your strategy right now. 

  • Last week, Instagram rolled out collection ads worldwide to all advertisers. Collection ads allow users to browse additional products from the feed, while staying in the app. These features will allow you to go beyond the carousel ad format and showcase various products from your back-to-school collection in one comprehensive experience. 
  • In addition to collection ads, Instagram also expanded its offering of adding shopping bags to stories to all brands. If you haven’t used stories yet, you should be, 39% of people have become more interested in a brand/product because of a story. Learn more about IG stories here and here. The ability to ad shopping bags to products in your stories, allows your stories to create a rich brand experience while being easily shoppable. For back to school, consider using stories for outfit inspiration, to showcase the fit and size of backpacks or how to deck out a dorm room, the stories are endless! 
  • Don’t forget to retool your ad targeting. Back to school is a great time to test and learn with new target audiences and geographies. If you have brick and mortar locations, consider targeting people near your retail locations. If you’re driving to e-commerce be sure to implement the Facebook pixel on your site to gain more robust insights.

Need help getting your back to school plan off the ground? Contact us today.

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