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2017 Social Media Trends Check-In

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed.

Trending Storylines

LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. That means you’ll have better access to the most pertinent daily news, important voices, and influencers, all based on your professional industry and interests. This is something to keep in mind for your brand when planning content for the platform. Think about appropriate hashtags and keywords to add to the conversation.

Social Shopping

Ever wish a consumer could purchase your product after just looking at a picture of it on social media? Instagram has been testing this feature since 2016, but now Instagram will enable more US brands to sell products through organic photos. As of today, any apparel, beauty, or jewelry brand, in the US that has added their product catalog to Facebook can apply to use Instagram Shopping.

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Live Video Still on the Rise

Earlier this year, we shared that live video is on the rise. Instagram is now making it easier to save live videos. Within Instagram, you can now save Live videos to your camera roll after your stream ends. A ‘save’ button will appear at the top right corner after your video ends. This could help you be more efficient when capturing content for your brand. Note: Only the raw video will save, not any interactions (comments, hearts) that were received during the video.

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Twitter also updated live streaming capabilities. In order to compete with Facebook, Twitter is opening their Live video platform with new features aimed at professional broadcasters. The new features will allow organizations and advertisers to use professional camera equipment to stream directly via Twitter. To date, people have been forced to use Periscope to stream video on the channel.

We’re excited to see what the rest of 2017 has in store for social media. Have questions about how to maximize your brand’s social media presence? Contact us, we’d love to chat.

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