Phase I: Content for the Customer Journey – AwarenessPhase II: Content for the Customer Journey – ConsiderationPhase IV: Content for the Customer Journey—Post PurchasePhase V: Content for the Customer Journey –Loyalty & Advocacy At this point in our customer journey, you have a grasp on awareness, we’ve...
As we’ve learned, the customer journey is ever evolving. After you’ve made potential customers aware of what you offer, it’s time to move on to phase two - consideration content for the customer journey....
As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. No matter...
We see them all the time on social, inspiration quotes meant to get our fingers tapping that like button. People relate to them and share them with their friends almost as much as memes. The question is, if you’re a brand, can you legally use...
Be honest. Are you still planning social content using a monthly calendar? Through experience, we’ve found this won’t drive business results. We’ve created a new approach that converts customers through social media content. We want to share what we’ve learned, so we’re hosting a FREE webinar...
Are you wondering how you can get your content to break through the clutter? I bet you’re also wondering how you can get customers to respond and buy your product or service. Well, buckle up, I have 5 tips to help make your social content...
With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. But never fear! We have four quick social media wins that you can easily start doing today. From...
They’re cute, cuddly and most of the time, irresistible! Leveraging the power of these furry animals can help your brand in more ways than one on social media. Here are some tips for creating compelling social media campaigns that revolve around your furry friends. Appeal to...
Ah, the new year. Now that the ball has dropped, and the resolutions have been made, it’s time to relax, right? Well, not exactly. Social media never sleeps and neglecting your channels after the holiday rush isn’t the best way to ring in the new...
Creating amazing content sounds like the easiest, yet most difficult task you could attempt. Some would assume you just sit in front of a computer screen and cool content just appears in an hour. Well, that rarely happens. If you want to create amazing content,...
People go to Instagram to be inspired by others, including brands, that they care about. As marketers, it’s easy to get caught up in the cycle of pushing your brand’s message with the same content that you’re using for other marketing channels, but that doesn’t...
The “live” feature can be a very helpful tool for brands to utilize. Social platforms like Facebook, Twitter, and Instagram offer the option to go live. This can be used to promote events, give an inside look, run a live sweepstakes or show your community...