Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. There were some great submissions by top brands in each of the categories. Shorty Award Audience Honor: Retail &...
Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the 'Instagrammability’ of a destination when choosing their next vacation. Pairing this with the rise of travel blogging and the highly-visual nature of...
Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Social media teams must strive to produce and put out captivating content to keep their occupied audiences interested. If you’re running low on ideas already here are...
Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We worked with them to create a comprehensive paid social media...
As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA). Discover...
The task of creating engaging, effective social content can feel daunting without unlimited time and resources, but you shouldn’t always have to feel like you’re starting from scratch with each and every post. There are ways for recycling social content that is already at your...
Social Media is challenging to figure out. Coming up with ideas for content that works on all your channels is a tough task, so when you finally have an image that you are proud to post, it would seem that the next step would be to go ahead...
You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Now what?...
Phase I: Content for the Customer Journey – AwarenessPhase II: Content for the Customer Journey – ConsiderationPhase III: Content for the Customer Journey – ConversionPhase V: Content for the Customer Journey –Loyalty & Advocacy Congratulations, you did it! You got someone to buy your product. 👏🏼 So...
Phase I: Content for the Customer Journey – AwarenessPhase II: Content for the Customer Journey – ConsiderationPhase IV: Content for the Customer Journey—Post PurchasePhase V: Content for the Customer Journey –Loyalty & Advocacy At this point in our customer journey, you have a grasp on awareness, we’ve...
As we’ve learned, the customer journey is ever evolving. After you’ve made potential customers aware of what you offer, it’s time to move on to phase two - consideration content for the customer journey....
As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. No matter...