March Madness is officially upon us – and with the first ever 16 seed/1 seed upset, it’s been crazy as ever. This is especially true for the world of social media, which blows up with every upset and great play. As people heads for their...
With the first day of spring right around the corner and the end of Q1 approaching it is a great time to do some social media spring cleaning of your channels and tactics. There have already been some channel announcements and updates that you will...
It’s easy to get caught up in social media. It’s everywhere around us, especially us marketers, and is a crucial part to our brands’ success, how we consume news, and even part of our social lives. It moves 300 miles a minute every day and...
There are many ways to create content. You don't have to primarily rely on your desktop computer to modify digital content like images and video for the brands that you help. There is a countless amount of smartphone apps that can come in handy for...
Not everyone’s a fan of Valentine’s Day festivities. But for those that are, it’s a day full of love, chocolates, flowers, heart-shaped goodies ...
The Super Bowl has always been the biggest event of the year for advertisers, but with the prominence of social media, brand involvement no longer stops when the commercials air. Social media is now a key part of the experience for brands and fans alike. Here’s...
Winter can prove difficult even when your job doesn’t involve regularly getting up from your desk, heading outside, and exploring until inspiration strikes. For most of us, such expedition isn’t an issue, but for your social media content creators, it’s basically everything. During the winter months (especially in...
If you’re reading here, you already know there’s more to social media marketing than posting pretty pictures to Facebook. In fact, a lot of thought, time, and work goes into building a plan long before any content is ever posted. Here are three tips to...
Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Then you’ve stumbled across the right blog post. First off, know that you’re not alone! 55% of marketers report a...
Our newest white paper, Mindset in the Moment, describes five important pillars of consideration that goes into every piece of content that we create. The fifth and final pillar is "healthy disruption," and requires an understanding of the channel and your audience to be successfully...
The key to creating successful social content is to plan ahead. Much like a garden, social channels need lots of attention and care to ensure their survival and growth. Care for and manage them, and they will reward you with engagements, followers, and likes. Neglect...
A lot of planning goes into creating a single social media post. Our newest white paper, “Mindset in the Moment” has 5 key ideas to keep in mind to ensure that your social media posts are the best they can be. One of the more...