VDayRoundup

Social Media Roundup: Valentine’s Day

Not everyone’s a fan of Valentine’s Day festivities. But for those that are, it’s a day full of love, chocolates, flowers, heart-shaped goodies … and, of course, branded social content! Among all the posts that popped up in our feeds this year, these brands stood out for their V-Day posts.

Dunkin’ Donuts

Who wouldn’t love a bouquet made of heart-shaped donuts? Dunkin’ Donuts did everything right with this stop motion video. If I see a post on my feed with anything edible, I know I’m going to end up watching it.  It looks like I’m not the only one that feels this way, as fan replies show they loved this type of creative content.

Target

Target dominated (as they often do) with back-to-back posts to celebrate both Galentine’s and Valentine’s Day. If you’re like me, you know how dangerous it is to shop alone. Target tapped into that feeling with their Galentine’s Day post.

For Valentine’s Day, Target looked to their followers to help spread the love with some user generated content using #TargetLoveStories. They rewarded some of their participating fans by retweeting their favorites, changing the focus from the brand back to the community. This idea was a fun, relevant way to celebrate this holiday.

Starbucks

Spreading the love, one tweet at a time! <3 With a series of short poems, Starbucks made sure all their fans felt special. Between all three of their Valentine’s Day tweets, Starbucks was able to share the love with more than just their followers.  Fans seemed to love the idea almost as much as they love their coffee.

Marvel Entertainment

These cute valentines are a “super” way to someone’s heart. (Get it, super… because they’re super heroes…) OK, so maybe that pun doesn’t work, but I think their idea did. Marvel’s valentines gave fans a chance to share the love, while sharing brand content. Plus, with multiple options, fans had the opportunity to pick their favorites! At first, I struggled to pick which one I thought was the best but in the end, I had to go with Iron Man.

Coca-Cola

Did I save the best for last? Yeah, I think so.  I loved what Coca-Cola did with their video. It was simple, straight to the point, and very relatable. In previous social media posts, Coke has focused on pushing the idea that there’s “a Coke for everyone,” and this holiday content follows that concept. I don’t think Coca-Cola could have done any better for Valentine’s Day.

For some brands, participating in certain holidays may not be the best plan,  but many who took part this Valentine’s Day had some well-executed, creative ideas. Be sure to stop by next month to see which brands had fresh takes on St. Patrick’s Day content.

Looking to create great holiday content? Contact us. We’d love to talk.

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