It's hard to believe we are already over a week into the new year!Why Should Marketers Plan Social Media Campaigns Early?While it may seem a bit tedious or premature to begin planning for events and holidays happening six months from now, you can never be...
Overall Platform Performance + GrowthIf there’s a platform that should be on your radar right now, it’s Pinterest. The social media platform that calls itself “the place of endless possibilities” where users can discover inspiration for anything and everything.In case you need more proof, check...
The world of social media marketing is constantly evolving, so staying current with trends and terminology is critical for brands and marketers. Social media has a language all its own, and understanding it is crucial to create effective strategies, measure success, and engage audiences authentically. We’ve...
It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Last year was certainly full of changes and uncertainties. We saw major shifts in all aspects of our lives and businesses. 2020 also made a significant impact on the state...
A few weeks ago, Snapchat held its third annual Partner Summit through a webinar, announcing exciting developments within the platform regarding AR, eCommerce, and other ways businesses can grow their brand. The platform also offered the latest insights on app performance and usage: People open Snapchat...
While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with...
It’s that time of year again – the holidays are upon us. If you haven’t defined your Pinterest strategy for the coming weeks, now is the perfect time to finalize your plans. People are shopping for themselves and loved ones earlier than ever (as we...
Social media continues to change and grow – and with those changes comes new updates and trends. We’re breaking down the top three November social trends to get you up to speed on what you may have missed. Instagram Tests Hiding Likes in the Globally It’s been talked about for...
As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Reactive is an essential part of any community manager’s job and shouldn’t be overlooked or done too quickly. When done correctly, addressing...
Facebook Groups bring together people with shared likes and interests, allowing them to engage in a smaller, more private space. This isn’t a new feature – it’s actually been around for a while – but new updates announced during the F8 conference look to put Facebook Groups front-and-center on...
That little blue bird logo and the social channel behind it have been around for a while. With more than 50,000 active monthly users, this platform has grown into a popular spot for users to catch up on news, sports and entertainment. Twitter gives users...
I think you’d be lying if you said you haven’t at least tried some type of flavored water. (I’m currently obsessed.) It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to...