Since early on in this millennium, tweens have been online in increasing numbers as Generation Y has grown up and Generation Z, the digital natives, have begun taking over. Tweens are defined as being 9-12 year olds and they are, in essence, the “in-between” years between...

23 June, 2011

It has been said several times before: companies no longer own their brands – we do. But how does this apply to the video game industry and its transition into the social space? If companies no longer own their brands, how do they market to...

13 June, 2011

You probably know about video games. And you may know about social games. But there’s a trend going on in the industry that, like much of the B2B market, doesn’t get as much credit and attention as it deserves. That trend is serious gaming. It’s an...

20 April, 2011

I had the utmost pleasure of attending PAX East 2011 a few weeks ago. Unlike the Electronic Entertainment Expo (E3), PAX is the for-us-by-us conference for the gaming industry - it's a gaming convention created by the people behind the gaming-centric web-coming Penny-Arcade (warning: typically...

04 April, 2011

Continuing the trend of Lisa's 26 Facebook Fan Page Examples in Details brings us to #4: Skittles. The Skittles page has an amazing 15 million fans and counting. This page baffles me as it probably baffles other people - you'll see why if you scroll...

25 February, 2011

Yesterday Facebook revealed the Top Status Trends of the Year for 2010. While there were a lot of youthful trends such as the acronym HMU ("hit me up") and generalizations (movies and games), the list shows more than just what was popular in 2010: it...

15 December, 2010

Today the Triangle AMA had their monthly luncheon with a focus on an industry that everyone in the Research Triangle of North Carolina should be aware of: the interactive entertainment industry....

21 October, 2010