One of the biggest challenges social media managers face is having enough content. It can be exhausting developing interesting, dynamic posts day after day to fill a calendar. Even if you do have enough ideas, procuring images and copy that work on social media is...
In the ever-shifting, ever-evolving landscape of social media marketing, it can often be difficult to keep up with the newest trends. Even skilled social media marketers can feel as though they are always just behind or below the mark, forever chasing that new, fresh, and...
It's time to talk about our four-legged pet influencers, the animals that easily grab the attention of new followers. We’ve talked about food influencers and artist influencers, now let’s cuddle up with our pet influencers. They are adorable and manage to bring a smile to...
Instagram artists are some of the most entertaining types of influencers to follow on the social media network, today we're going to highlight five. The reason I love them? They constantly put a smile on my face and prompt me to wonder if I too could create some...
While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media....
So, you’ve been hearing the hype and you’re finally ready to embark on creating your own Facebook canvas ad. Congratulations! However, before you begin, take just a moment to read through these five things to keep in mind when creating your newest, shiniest piece of...
UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. According to a report by BazaarVoice, shoppers that interact with UGC...
We’re getting to the time of year where people are already abandoning resolutions they made way back three weeks ago, but the year is still young and the perfect time to reflect on 2016 while making plans for what’s to come in 2017. That goes...
These industry giants can be mythic, intimidating figures to us average joes, but, through the magical whimsy of bitmoji, these tech greats become a lot more relatable! Mark Zuckerberg, Facebook CEO This once child prodigy has become a full-fledged member of the tech elite, and a bona...
Oh, snap—our favorite disappearing video app is getting some serious competition! Ever since its launch in August, Instagram Stories (a platform so similar to Snapchat it’s sometimes difficult to tell the two apart) has been emerging as a force in marketing, engaging the platform’s 500...
At first glance, Pinterest is essentially a digital scrapbook, a repository of things people would like to either have or do—a collection of curated odds and ends, inspirational quotes and ideas. However, look a little deeper and you’ll find that every board is a glimpse...
If there’s one thing users like when it comes to social media, it's showing off how cool they are. And let’s be honest, brands too. In the past year, the newest kid on the block, aka Snapchat, has taken over in terms of coolness, and...