4 Reasons You Should Be Using Influencers For Content

Not knocking in-house or agency created content, there’s another resource that can be used. Influencers can create content for your brand. Content is king. We hear that all the time, or at least I hear it all the time but I’m fairly certain this a saying heard around the industry. Or it’s Cash is King, either way, content should be also. Content is what is going to bring your fans back to see what you do next and bring new fans to your social channels. While there are the standard resources from in-house to agency provided to create content for you perhaps it’s time to think about using influencers. We’ve talked about outsourcing content before so now, let’s talk influencers.

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New point of view

Influencers can offer a new point of view to your content because they aren’t living and breathing it every day. It’s kind of like when people say they’ve been staring at the words for so long that they can’t pick out mistakes anymore. Don’t let your content become a mistake just because you are so used to seeing it day in and day out. Using an influencer gives you a new set of eyes on your brand or product which can in turn be refreshing for your audience.

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Experts in their category

While you may be an expert in your field, influencers are experts in their category and therefore see things from all angles when it pertains to a particular interest of the masses. Let’s use travel influencers as an example. They are out there exploring the world, talking to other travel influencers and they know what type of content other travelers want to see.

 

Build a collection of content

There are times throughout the year (multiple times) when to-do lists get long and there doesn’t seem to be enough time in the day. This is when capturing content can fall to the bottom of the list so wouldn’t it be great to have a collection of unused images to pull from? Enlist an influencer to capture a set of images for you, enlist multiple and then you’ll have a library to pull from during those times when your to-do list spans multiple pages.

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Bring in a new audience

Along with the influencer bringing a new fresh perspective to your brand, don’t forget about their audiences. When you are utilizing their content, and tagging them in it, chances are their audience is going to hop on over to check out what you have potentially gaining your brand some new fans.

 

There you have it, four reasons why you should be using influencers to help with your content. They are great assets and if you would like to know more about using them, we can help!

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