Our newest white paper, Mindset in the Moment, describes five important pillars of consideration that goes into every piece of content that we create. The fifth and final pillar is "healthy disruption," and requires an understanding of the channel and your audience to be successfully...

Since launching Instagram Stories in the fall of 2016, they have taken off. According to Instagram, Stories now has 250 million daily active users, up from 200 million in April. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016....

This past Sunday was Father's Day, and if you were on social media over the weekend, you probably saw a lot of #FathersDay content from celebrities and brands. Yes, there were the expected sales on power tools and business attire. However, several brands went beyond...

It’s no surprise that a change in weather can affect our mood and health, but did you know it can also have an effect on the way we consume content? Whether we’re scouring the internet for the best summer BBQ recipes or covering our Pinterest...

If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. According to...

When choosing what type of content to create, it is important to first determine what result is desired from the post. Objectives like driving sales on a website, introducing a brand, or encouraging interaction on a channel are common.  Focusing on either active or passive engagements...

There’s a whole lot that’s changed in the almost ten (!) years since Ignite’s been in the crazy, ever-changing social media business, but one thing has remained the same: Our dedication to the POST Methodology developed by Forrester. You can read all about it here, but...

Less than a year after Ignite Social Media was named Social Media Agency of the Year worldwide, our sister company, Carusele, received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. The award was given after the influencer-generated...

Summer: Longer days, warmer weather, and busier workdays. Between personal travel and brand initiatives, it can be tough to stay afloat. However, this time of year isn’t one to lose focus. Consumer habits show that warmer weather inspires shopping, especially on food, drink, entertainment, and...