New Rules of Best in Class Social Media Image Composition
Losing precious sleep over how you’ll achieve the perfect composition for your next Facebook post? Pulling your hair out trying to capture the most proportionally optimal image for your next tweet? If mastering your next Instagram post is a priority, then you’ve come to the right blog post. Here, we’re going to discuss the new rules of best in class social media image composition in a simple, practical way. Don’t panic if you don’t have the principals of the golden ratio tucked safely up your sleeve! Fret not if you’re entirely unversed in the harmonious balance of the Vitruvian Man. We’ll spare you these mathematically wrought relics. For now, let’s get down to the brass tacks of how to create best in class image composition for your social media posts.
Determining Your DimensionsThis first rule is simple enough. By determining the optimal image dimensions for various post types on different channels, you can spare yourself a lot of redundancy and reshooting. Knowing the dimensions you’ll need to be shooting in (or the general shape of your frame) will give you an invaluable head start in creating images for social media with best in class image composition. You may be able to memorize the dimensions for your go-to posts (i.e., Facebook link posts, in-stream Twitter photos, etc.), but you might consider bookmarking this handy guide to social media image sizes, courtesy of Sprout Social.
Building a Buffer
Now that you know what the dimensions of your next social media image will need to be, our second rule is a surefire way to ensure that you wind up with purposefully and beautifully composed images for social media. By ‘building a buffer,’ all we mean is simply leaving yourself some extra room around the shot you want in order to be able to crop it to the dimensions that you need. Sometimes this cropping can be minor, just altering the dimensions slightly, from, say, a 3:2 ratio to a 16:9 ratio, but other times it can be more substantial. When images for Instagram or Twitter need to be 1:1 or 2:1, respectively, you’ll be quite glad that you didn’t make the image exactly as you wanted it to look in camera, because you’ll wind up losing a significant portion of it when you’re forced to crop to these platform specific dimensions.