Halloween is right around the corner, which means it’s that time of year when social media managers begin planning their costumes, scouring Pinterest for inspiration and loading up their carts with accessories and bags of fun-size candy. While your Halloween costume may already be hanging...
Here at Ignite Social Media, we pride ourselves on creating people-first content. Over the last ten years, that has evolved many times to reach our newest iteration, Mindset in the Moment™. This approach is based on reaching people with content they will engage with, at...
Last year, at Cannes Lions, Facebook introduced Creative Hub as its newest feature dedicated to experimentation in our mobile-first world. They said, “This new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what...
Establishing a singular and unique brand voice can be a difficult undertaking. Harnessing that brand voice and implementing it in successful community engagement can be even harder. Hardest of all, however, is evoking and maintaining multiple, distinct brand voices when working for several diverse clients. While...
For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren't really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Well,...
It’s July, and our feeds are full of tips on how to beat the summer heat, recipes for smoky BBQ and corn on the cob, and photos of white, sandy beaches far away from work. Gone are the days of waking up to a fresh...
Creating content sounds simple enough on paper, right? But it’s anything but simple when you’re looking at a content deadline on your calendar and don’t know where to go from there. To keep your sanity, and to keep your clients happy, there’s a process that...
We love when brands think outside of the box and try something a little different in their campaigns on social. You may have read our social media roundup of best in class brand social voices. We’ve put together a few brand examples that made us...
This past Sunday was Father's Day, and if you were on social media over the weekend, you probably saw a lot of #FathersDay content from celebrities and brands. Yes, there were the expected sales on power tools and business attire. However, several brands went beyond...
We live in a digital world where images and information is constantly at our fingertips, readily available with nothing more than the push of a button. For those who work in social, this 24/7 access can provide the ability to expand our brands reach and...
While an image or video on social can showcase a brand’s product, it doesn’t truly touch on the “what’s in it for me?” factor that consumers so often look for. Fans are more likely to engage with your brand if you can offer them value....
You’ve heard the term social media listening, but is your brand doing it? Does your team even really know what it means? You’re probably already listening to what your customers and prospects have to say within other marketing channels, but what about on social? Social listening...