Creating food-related social content can seem like a huge undertaking, but with a little preparation and strategic thinking, you can cook up a successful food shoot in no time! Follow these five quick tips to planning the perfect food shoot before you dig into creating...
With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. Luckily for you, we’ve narrowed down the five...
New Year’s Eve is traditionally the night to make a statement, and that extends to social as well. Whether you’re capping off the year with a big brand moment, or you’re keeping it casual on your journey towards the midnight hour, you’ll want to make...
Whether on Instagram, Facebook, Twitter – we all have our go-to people who we love to see what they’ll create next. Here we’ve curated a small list of Instagram content creators from a wide-range of industries that inspire us daily and hopefully they’ll inspire you,...
You don't always need a fancy digital camera for photography. These days, some smartphones can be just as useful. Newer smartphones come equipped with cameras that can capture high-quality photos that stand out on the newsfeeds. This means that shooting social content on your smartphone is something that content...
Cultivating user-generated content (UGC) for your brand not only saves you time, energy, and resources, but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works 75% of users say...
One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Go ahead and bookmark it so you can reference it whenever you’re writing copy...
Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. There were some great submissions by top brands in each of the categories. Shorty Award Audience Honor: Retail &...
Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the 'Instagrammability’ of a destination when choosing their next vacation. Pairing this with the rise of travel blogging and the highly-visual nature of...
Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Social media teams must strive to produce and put out captivating content to keep their occupied audiences interested. If you’re running low on ideas already here are...
Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We worked with them to create a comprehensive paid social media...
As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA). Discover...