Aug 27 Importance of UGC and Creating Brand Advocacy

Cultivating user-generated content (UGC) for your brand not only saves you time, energy, and resources, but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world.

Why UGC Works

75% of users say that user-generated content makes messaging more authentic. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner. UGC is ideal for any content marketing strategy and comes in many different forms: videos, reviews, blogs, product reviews, etc. What all these pieces of content have in common is that people, whether it’s a potential buyer or customer, use them as part of the buying experience to inform their purchasing decision.

Create content on your channels that is centered around capturing UGC for your brand, and once you have a library to pick from, it quickly becomes the key to any integrated content marketing strategy. Having this content will allow your most passionate customers become your brand advocates, and this will help you ultimately build a community that loves your products or services.

UGC in Action

Through community insights and social listening, we found our #client Outer Banks of NC has a strong and passionate community, which led us to a UGC-heavy content strategy. Utilizing this passionate community allowed us to create a content that encourages ongoing submission of UGC and builds a community around one shared theme: OBX. We continuously sift through thousands of pieces of UGC, asking for proper rights for images that match our brand guidelines. This keeps our content creation costs low, yet effective that line up with our business and marketing objectives.

Need a step in the right direction on how to get started with your UGC content strategy? We’re here to help!