When I read the first few chapters of Bob Gilbreath's "The Next Evolution of Marketing: Connect with your customers by marketing with meaning," I could relate with every word. After all, a lot of the advice aligns perfectly with the basics of what we do...

21 December, 2009

Back in July, I predicted that Facebook would eventually kill Twitter. The argument I was making was that Facebook was taking steps to make itself capable of doing everything Twitter does, plus much, much more. When you add in the fact that their user base...

14 September, 2009

Periodically, I try to lay out my predictions on the future of social media, particularly as it relates to social media marketing. Half-way through calendar year 2009 seems like a good time to talk about the latest, particularly as two recent moves by major web...

02 July, 2009

Happy birthday to us! We launched this blog on July 2, 2007 as the first public face of our new company. One visitor showed up. Not sure how s/he found us. Two years and a couple hundred thousand visitors later, we're having a lot of fun. We've...

02 July, 2009

Starting today, our client Windows is rolling out a new program as a way to debut their new Windows MySpace profile. In a nutshell, Windows is subsidizing your downloading of over 1,000 songs from a selection of bands featured on ReverbNation.com. It's an interesting marketing...

24 June, 2009

By now you're probably aware of the great Facebook vanity username (or vanity URL) gold rush that takes place this Saturday (pssst: It's actually late Friday. Don't miss it by 24 hours) . If not, this screenshot explains it in a nutshell: But what does it...

10 June, 2009

* It's so easy to share a status update, a Tweet, a Qik video. * It's so easy to log-in on Brightkite and show exactly where you are, and then have that update your Facebook status. ...

07 June, 2009

Forrester's recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We've clearly moved beyond Social Relationships and into Social Functionality, and the early signs of Social...

20 May, 2009