Google’s Rick Klau on Blogger today and Google Wave tomorrow

I had a chance to be on a panel at Internet Summit ’09 with several interesting folks, among them Rick Klau, the Business Product Manager for Blogger at Google.

My very first blog, Life is Marketing, was a Blogger blog, but I had to wonder how Blogger was faring in an era of microblogging (like Twitter), location-based services (like FourSquare) and mini-blog services (like Posterous and Tumblr). And since Rick works for Google, I had to ask him exactly where Google Wave is going to take us. Take a look:


I was a bit surprised that Blogger is doing so well, but Rick wasn’t the only one to indicate that blogging generally is not suffering from any sort of fall-off.  Richard Jalichandra, the CEO of Technorati, shared a number of stats that aligned with Rick’s in terms of blog use increasing. And I admire the overall plan to release Google Wave and let the world take it and use it as they will.

And you? Still blogging, or have you switched to mini-blogging? Or are you one of those folks I’m seeing who tried that and are back to regular blogging?

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  • bgracely
    Posted at 19:18h, 18 January

    Jim – what I’m seeing is not a switch from Blogging to Micro-Blogging, but rather a shift and augmentation in a couple of ways:

    1 – Twitter (micro-blogging) is starting to replace RSS feeds as a way to keep a pulse on certain areas of news or industries. RSS (to read blogs) is read when you can dedicate a block of time to catch up on deeper thoughts or need to connect more dots around certain topics.
    2 – People are building personal brands on both blogs and Twitter. This is partially to push the products/service of their company, but also to build their own brand because people have learned to no longer trust the longevity of time at big companies (eg. the pension & a gold watch days are dead).
    3 – People are finding it easier to quickly create communities around Twitter that it is around blogs, since people expect depth & insight with blogs (replacing traditional media) and many people are uncomfortable being a “public writer”. Links, retweets and observations via Twitter are the currency to join these micro-communities.

    As a side comment, I find that some of the location-based services or immediate-community services (Foursquare, etc.) are more relevant for people that live in big cities (NYC, SF, etc.) and physical proximity is an intimate part of their life. They are less relevant in places like Raleigh.

  • Dale
    Posted at 21:44h, 21 January

    Rick needs to focus more on the spam issue on Blogger. Doing a Blog Search will often find 50% or more spam items. Google Alert sends this span generated by Blogger to others.

    Google should stop including Blog Search in Google Alerts until Blogger finds a solution. If Web Search had the same problem, Google would not be King of the Web for very long.

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