Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Now we’re seeing this trend increasingly make its way into US politics. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter...
In the fast-paced world of social media marketing, staying current with trends and terminology is critical for brands and marketers. Understanding the buzzwords shaping the industry in 2024 helps teams create effective strategies, measure success, and engage audiences authentically. Below are 30 essential social media marketing...
If you've been following the social media landscape, you might remember Threads, the app from Meta designed to take on Twitter. Well, it seems like Threads has been making a comeback, and here's why you should pay attention. A Threads Revival? Back in August, we conducted a...
TikTok has exploded in popularity over the last few years, especially among Gen Z users. But can brands drive significant website traffic and conversions from the TikTok platform?In this video from Ignite Social Media, analytics director Ryan Sweeney and SVP Misi McClelland discuss the opportunities...
Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content...
Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren't sure where to start with targeting your ads? Setting the right targets is crucial for reaching your ideal audience and getting the most out of your ad...
There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. While there's truth to this, the narrative is not entirely...
Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. You'll even learn who "Shill Anything...
One of the most common questions we get from clients is how to create branded TikTok videos. Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses...
Have you spent hours building great TikTok or Reels content, only to have key parts hidden under words or icons? The key is making sure that all the important content you create is within the safe zone, which varies for each social network.Safe zones are...
No company feels like they have enough resources for what social media requires. Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management. The reality is that a robust...
To grow your audience on social media, your content needs to be original, eye-catching, and engaging. That might sound hard to do, but don't worry. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Our video will help...