Blog

Vanessa Williams
15
Nov

Social Media’s Impact on SEO

Posted by | · · · · · · · · · | SEO · Social Media Marketing

Social media is taking up more time in terms of online activities; therefore, its’ users are generating more content to […]

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Vanessa Williams
18
Oct

3 Ways to Use Facebook Offers this Holiday Season

Posted by | · · · · · · · · · · · · · · · · · | Facebook Marketing · Holiday Marketing · Social Media Promotion · Social Media Sweepstakes

Facebook recently made some exciting updates to Offers for the first time in a long time. With the holidays just […]

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Vanessa Williams
28
Sep

3 Steps to Responding to Trends on Social Media

Posted by | · · · · · · · · · · · · · · · · · · · · · | Agile Marketing · Community Management · Social Listening · Social Media Monitoring · Social Media Strategy · Social Media Trends

One of the major benefits to social media marketing is the ability to capitalize on relevant trends to get in […]

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Vanessa Williams
14
Sep

What the New Facebook Offers Mean for Brands

Posted by | · · · · · · · · · · · · · · · · · · | Facebook Marketing · Social Commerce · Social Media Tools

Last week, Facebook took additional steps to help brands tie ROI to social. They did this by revamping and making […]

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Vanessa Williams
23
Jun

3 Social Media Promotions to End Your Fiscal Year

Posted by | · · · · · · · · · · · · · · · · · · · · · · · · · | Influencer Marketing · Social Media Marketing · Social Media Promotion · Social Media Strategy

For those brands who are getting ready to wrap up the fiscal year, it is time to take a final […]

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Vanessa Williams
11
May

How Social Media Has an Impact on the Path to Purchase

Posted by | · · · · · · · · · · · · · · · · | Facebook Marketing · Instagram Marketing · Mobile Marketing · Pinterest Marketing · Social Media Marketing · Social Media Strategy · Twitter Marketing

As marketers, we are well versed in the traditional purchase funnel. However, over the years, the consumer decision making process […]

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Vanessa Williams
27
Apr

Social Media Tactics for B2B & Non-Consumer Brands to Consider

Posted by | · · · · · · · · · · · · · · · · · | Social Media Marketing · Social Media Strategy · Social Networks

If you are a B2B brand and consumers aren’t your main target, you may be questioning the need for a […]

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Vanessa Williams
29
Mar

A Day in the Life of a Social Media Strategist

Posted by | · · · · · · · · · · · | Social Media Jobs · Social Media Marketing · Social Media Strategy

When I try to explain my job, especially to someone outside of social media, I usually get the question: “So, […]

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Vanessa Williams
05
Feb

How Social Media Can Support Your Product Launch

Posted by | · · · · · | Social Media Strategy

When it comes to launching a new product for your brand, there are three waves of planning: pre-launch, launch, and […]

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