Blog

Vanessa Williams
23
Jun

3 Social Media Promotions to End Your Fiscal Year

Posted by | · · · · · · · · · · · · · · · · · · · · · · · · · | Influencer Marketing · Social Media Marketing · Social Media Promotion · Social Media Strategy

For those brands who are getting ready to wrap up the fiscal year, it is time to take a final […]

Read More
Vanessa Williams
11
May

How Social Media Has an Impact on the Path to Purchase

Posted by | · · · · · · · · · · · · · · · · | Facebook Marketing · Instagram Marketing · Mobile Marketing · Pinterest Marketing · Social Media Marketing · Social Media Strategy · Twitter Marketing

As marketers, we are well versed in the traditional purchase funnel. However, over the years, the consumer decision making process […]

Read More
Vanessa Williams
27
Apr

Social Media Tactics for B2B & Non-Consumer Brands to Consider

Posted by | · · · · · · · · · · · · · · · · · | Social Media Marketing · Social Media Strategy · Social Networks

If you are a B2B brand and consumers aren’t your main target, you may be questioning the need for a […]

Read More
Vanessa Williams
29
Mar

A Day in the Life of a Social Media Strategist

Posted by | · · · · · · · · · · · | Social Media Jobs · Social Media Marketing · Social Media Strategy

When I try to explain my job, especially to someone outside of social media, I usually get the question: “So, […]

Read More
Vanessa Williams
05
Feb

How Social Media Can Support Your Product Launch

Posted by | · · · · · | Social Media Strategy

When it comes to launching a new product for your brand, there are three waves of planning: pre-launch, launch, and […]

Read More
Vanessa Williams
21
Jan

The State of Instagram in 2016

Posted by | · · · | Instagram Marketing · Social Media Marketing

Back in October, I wrote that brands should start adjusting their Instagram strategy because of declines in organic growth and […]

Read More
Vanessa Williams
15
Dec

4 Social Strategy Lessons Learned in 2015

Posted by | · · · · | Social Media Strategy

It’s hard to believe we are wrapping up another year, but before we get too far into planning for 2016, […]

Read More
Vanessa Williams
02
Dec

3 Tactics to Integrate Social & CRM

Posted by | · · · · · · | Lead Generation · Social Advertising · Social Media Promotion · Social Media Strategy

Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of […]

Read More
Vanessa Williams
02
Nov

6 Tactics to Help Achieve Your Q4 Social Media Goals

Posted by | · · · · · · | Social Media Strategy

With 2016 rapidly approaching, many brands have already started looking ahead and planning for next year. But before you get […]

Read More