18 Aug Social Media Buzzwords Explained
Posted at 14:00h
in Social Media Marketing
With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand. Chatbots Because this is now the norm and the way we communicate, businesses have made it available as a service in messengers like...
26 Sep Big Ad News at the Big 3 Social Networks | Social You Should Know
Posted at 08:30h
in Social Media Trends
Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers Facebook last week announced five new ad...
24 Aug Fad Four: 4 Social Networks You’ve Probably Forgotten About
New social networks pop up every now and then, leading the marketing and tech blogging world to collectively proclaim it as the next big thing. Some transcend fad and end up in our hearts like Pinterest, while others caused a freak-out for a few weeks...18 Jul 3 New Apps You Should Use for Social Content Creation
Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. We’re talking about apps that give you...30 Jun 5 Ways to Make the Most of Instagram for Your Business
With so many social media platforms available for your brand to advertise on, it can be hard to know what works best on each channel and how you should be interacting with your audiences. Here are five quick tips on how to make the most...21 Apr 3, 2, 1, We’re [Facebook] Live!
Posted at 15:01h
in Announcements, Mobile Marketing, Social Media Tools, Social Mobile Marketing, Social Networks, Video
It’s no secret that social media is moving away from highly produced content, particularly video. These days, people want raw and real – an unfiltered window into the lives of others. Up until now, Periscope and Snapchat, to name a few, have owned this space...
20 Apr 22 Reasons You Need a Social Media Audit NOW
Social media marketing audits. They can sound intimidating. How old is your current social media marketing strategy? When was the last time your brand evaluated performance at a large scale? If it’s been a while, let me give you (at least) 22 reasons why you need...09 Nov Facebook Loses Relevancy, Twitter Picks Up “Likes” | Social You Should Know
Posted at 09:00h
in Social Media Trends
Facebook continues to lose relevancy as Twitter tries to lure new users. Plus, data that suggests ad-like content doesn’t belong in social. Facebook Loses Relevancy as Network Shifts Focus to Acquired Properties Global Web Index released their Q3 report this week and the most notable...
05 Nov How Social Media Influences the Consumer Journey During the Holidays
Ready or not, it’s holiday time. As a brand, it’s important to understand what your consumers’ path to purchase looks like as they gear up for the holidays. Some key questions one might consider are items like; how consumers are deciding on gifts, where they actually purchase these gifts,...02 Nov 6 Tactics to Help Achieve Your Q4 Social Media Goals
Posted at 11:00h
in Social Media Strategy
With 2016 rapidly approaching, many brands have already started looking ahead and planning for next year. But before you get too far down that path, have you reached your social media goals for 2015? If not, there is still time. This post provides suggestions on...
12 Jul As Engagement Falls, Facebook Focus Switches (Again) | Social You Should Know
Posted at 11:00h
in Social Media Trends
Engagement Falls, Facebook Starts Talking About “Time Spent” Can a marketer get a retweet? While Facebook works to encourage users to “Show First” their favorite brands and people, new data shows that engagement on Facebook, Twitter and LinkedIn all fell in Q1 of 2015. As...