19 Oct How The Fancy is Primed For Social Commerce Success (Sorry, Pinterest)

Posted at 13:54h in Social Commerce

While Pinterest remains wildly popular with the visual social sharing crowd, the bulk of its usage revolves around sharing things like recipes, craft projects, pictures of celebrities, and home improvement ideas – none of which are the sort of thing that generate revenue for the...

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28 Sep Understanding Influencers: The Presentation I Couldn't Give at Dreamforce 2012

Posted at 13:30h in Blogger Outreach

I was at Dreamforce when the call came in. Charlie, my father-in-law, had passed away in our home, which he’d shared with my family and me for the last 9 years. I’d finished moderating one panel, but I was slated to do a presentation two...

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29 Aug Facebook vs Pinterest: Social Commerce Comparison

Posted at 15:05h in Social Commerce

Social Commerce is a buzz word that’s been going around for a long time now. It’s something that most, if not all, businesses should be paying attention to – if not actively participating in. For a long time, Facebook was the leader of the social...

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23 Aug The Anatomy of a Facebook Like

Posted at 13:52h in Facebook Marketing

They used to be called “fans,” but now they are simply Facebook users who “Like” your Facebook page. (For simplicity’s sake, I will be referring to them as fans.) But how do you get them? When a Facebook user visits your page, what they see...

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21 Aug The Future of Social Networks as Interpreted by 21 Social Media Practitioners

Posted at 14:30h in Social Networks

The 5th year of our social network analysis brought to light some interesting trends regarding Social Networking. Instead of pointing out specifics from our findings, we thought it might be interesting to ask several other social media practioners what they thought about the future of Social Networks....

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02 Mar How Google+ Attempts to Solve Social Media Marketing Challenges for Brands

Posted at 13:00h in Google Plus

I had the opportunity to attend Social Fresh EAST a few weeks ago and got to sit in on Scott Monty’s keynote, What Google+ Really Means for Marketers.  Monty is the head of social media for Ford Motor Company and was at the forefront of...

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30 Sep Facebook f8 2011: Implications for Brand and Social Media Marketers

Posted at 18:26h in Facebook Marketing

Last week Facebook announced several important changes to their user experience and  Open Graph at their annual f8 developer conference. Those changes have important implications for how users consume and share content, how brands need to approach content development and seeding, and how 3rd-party sites...

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01 Aug Maximizing Mobile Marketing : Exploring Mobile Marketing Optimization

Posted at 16:02h in Mobile Marketing

I am that guy that always has his iPhone out looking for the latest deals on Groupon, checking-in on foursquare or snapping pictures of QR Codes hoping that my scanner will decode a treasure. My friends roll their eyes when I get excited over the free...

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06 Jul Google Plus Launches, Facebook Fires Back with 3 "New" Features

Posted at 20:20h in Facebook Marketing

Today’s latest announcement by Facebook was pretty short and sweet, and quite honestly felt a little like a knee jerk reaction to Google Plus.  I’ve recapped the three main announcements covered in the presentation below, in case you missed it. 1. Group Chat Facebook noted...

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19 Oct 10 Social Media Marketing Examples You Can Actually Use

Posted at 15:52h in Social Media Examples

Earlier this month, I had the honor of delivering the keynote address to the Outdoor Industry Association's annual leadership conference. It's where folks like Patagonia, North Face, Timberland and more gather to talk about the latest trends impacting their business. I had done a panel the year prior on the basics of social media marketing, and the feedback was positive so they asked to me to speak to the whole group this year.

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28 Jul Facebook and Amazon take Social Commerce to the Next Level

Posted at 14:33h in Social Commerce

Amazon has always been a category leader in e-commerce for how helpful and personal its product recommendations have been.  Now they are taking this to the next level by pulling in Facebook’s social graph to aid them in their current product recommendations. Though this project...

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20 Jul Blueglass LA Internet Marketing Conference Session Notes

Posted at 14:33h in Conferences

Here at Ignite Social Media we like to stay abreast of trends and insights from notable industry experts inside and outside of the Social Media space. One of the best ways to do so is attending niche conferences around the country. I have had the...

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