04 Jun New Pinterest & Instagram Ad Formats Support E-Commerce
Posted at 09:03h
in Social Advertising
On the trend of many new social ad formats launching, Pinterest and Instagram are stepping up their game to support e-commerce. This is a really smart move by both channels as Marketing Managers are looking for more ways to tie social media directly to sales....
27 Nov Black Friday: The Relevance of Being Irrelevant
Posted at 10:04h
in Event Marketing
OOPS…Blah Black Friday Unfortunately for retailers, Black Friday was a non-event. In fact the whole Holiday weekend was pretty soft. Overall, according to a National Retail Federation study by Prosper Insights & Analytics, people who shopped at stores and online over the four day...
10 Mar Organic Reach for Brand Pages Down 30% in January | Social You Should Know
Posted at 12:34h
in Social Media Marketing
Facebook Reach Down 30% and Engaged Users Up 30% in January compared to November We’ve updated our research from early December that showed an average 44% drop in organic Facebook brand Page reach. Our December research included data on organic reach for 21 brand Pages that was...
26 Nov Social Media Metrics You Should Know: Post-Program Drop-Off
Posted at 10:33h
in Social Media Analytics
Analytics are a beautiful thing. They can tell you so much about a demographic, brand, program performance, and more. However, if you don’t know how to read the data correctly, analytics can trick you. Have you ever looked at the social media metrics after a...
15 Oct How To Schedule Tweets Natively In Twitter
Posted at 17:17h
in Twitter Marketing
On Monday, Twitter announced a new feature for ad-buying users: native tweet scheduling, and community managers everywhere rejoiced. Other social media channels, like Facebook, have allowed native scheduling for a while now. It seems that Twitter is eager to catch up as it approaches its...
05 Oct Snapchat looks toward monetization while Facebook gives away free wifi | Social You Should Know
Posted at 10:00h
in Social Media Trends
It’s a story that we’ve heard repeatedly: Young social network grows but makes no money. Young social network looks to monetize. Sometimes it works, sometimes it does not. Will it work for Snapchat? We’ll find out. Snapchat Adds “Stories,” Tests Monetization Snapchat, the very popular...
30 Aug Facebook Promotions in News Feeds Are Not So Simple | Social You Should Know
Posted at 14:46h
in Social Media Marketing
Facebook promotions in News Feed, made legal this week, have some complications that few are talking about. Twitter goes for eCommerce and Facebook and Shutterstock give away millions of photos in this week’s social you should know. Before we start, yesterday I had the pleasure...
19 Aug Facebook’s Expensive New Video Ads Debut as Engagement Slows | Social You Should Know
Posted at 09:36h
in Social Media Trends
Facebook is looking to add video ads to News Feed just as brand engagement seems to be slowing, and mobile social is beginning to come of age in this week’s Social You Should Know. Before we get to that, I’m hosting a free webcast on...
02 Aug Pinterest Shares Future Plans, and Marketing with Snapchat | Social You Should Know
Posted at 10:24h
in Social Media Trends
Photos are the theme this week, from Pinterest to Snapchat to the best ways for brands to use them to drive engagement. Pinterest Adds “Suggested Boards” While Discussing Long Term Road Map Pinterest has been great for many brands in that its users are actively...
18 Dec eCommerce Done Right: 20 Well-Designed Brand Blog Examples
Posted at 15:24h
in Blogging
If you sell a product or service on the Internet, luring potential customers is essential. It’s a challenging task given the sheer amount of stuff people are selling on the web. However, you can do yourself a huge favor by incorporating a blog into your...
30 Nov Windows 8 Streamlines Social Media Connectivity
Posted at 15:16h
in Technology
Windows 8 released in the US on October 26, and promises not only a complete UI overhaul, but also much improved mobile capabilities, new developer tools and greater integration with social media. This article takes a look at the social media capabilities of the new OS.