14 Dec 2021 Social Media Predictions

Posted at 14:49h in Social Media Marketing

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Some things might still surprise us (like the FTC lawsuit against Facebook that was issued last week),...

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02 Dec Social Commerce: A Guide to Shoppable Features on Social Media

Posted at 09:15h in Social Commerce

Now more than ever, people are online shopping rather than making a trip to their local store. Just this past year digital buyers in the U.S. grew by 1.32 percent, accumulating over 230 million digital buyers. Simply put, people are finding it easier, and safer,...

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24 Jan Is Facebook Fan Growth for Brands Slowing Down?

Posted at 09:00h in Facebook Marketing

The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here), we did...

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06 Jan Flashback: What Social Was Like in 2010 vs. 2020

Posted at 13:00h in Social Media Marketing, Social Media Trends

Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential. From sharing life experiences in real time to virtual shopping with augmented reality, social media has become a part of everyday...

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15 Nov No-Cost Ways to Grow Your Social Media Following

Posted at 09:00h in Customer Experience, Social Media Marketing, Social Media Strategy

When you think of the word “organic” these days, the word “expensive” probably also comes to mind. But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Growing your following naturally can be painfully...

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31 Jul July Social Media Trends

Posted at 13:00h in Social Media Trends

Social media marketing is one of the fastest changing forms of marketing online and this past month was no exception! There has been a whole host of new features and updates that have rolled out so without further ado let’s dive into some of this...

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11 Jul What You Need to Know About Facebook’s New Cost Cap Bidding

Posted at 13:00h in Facebook Marketing, Media Buying

Last month, Facebook released another cost control bidding option, Cost Cap bidding. This bid strategy allows advertisers to indicate the average cost per action they would like to stay under to get the maximize results possible. This is the newest addition to the cost control...

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03 May Strategy Note: Facebook F8 2019

Posted at 09:00h in Facebook Marketing

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The predominant message from Mark Zuckerberg’s opening keynote: “the future is private.” The focus of the F8 announcements supported this statement and how Facebook is...

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28 Mar What You Need to Know About Conversion Lift Studies

Posted at 13:00h in Social Media Measurement

Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of...

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19 Mar Making the Most out of Your Instagram Stories

Posted at 09:00h in Instagram Marketing

Stories have become a major part of Instagram, receiving millions of views daily. If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. With...

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29 Nov How to Utilize Pinterest for Your Clothing Brand

Posted at 13:47h in Pinterest Marketing

  Pinterest is a social channel that millions of monthly users go to for inspiration, DIY projects and fashion. As a clothing brand, Pinterest is a channel you should consider utilizing, especially with the holidays upon us. As people start searching for the perfect gift...

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26 Mar Social Media Roundup: March Madness

Posted at 11:43h in Content Creation, Event Marketing, Social Media Marketing

March Madness is officially upon us – and with the first ever 16 seed/1 seed upset, it’s been crazy as ever. This is especially true for the world of social media, which blows up with every upset and great play. As people heads for their...

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