24 Jul Has COVID-19 Killed Black Friday?

Posted at 10:00h in Holiday Marketing

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. All three key shopping days (Thanksgiving, Black Friday, and Cyber Monday) gained over 14% in incremental sales compared to prior years and were on track to again exceed sales in 2020…...

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30 Jun Should Your Brand Participate in the Facebook Boycott?

Posted at 15:23h in Announcements

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). This situation is evolving quickly and as we...

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29 May 5 Types of TikTok Content Brands Can Dominate

Posted at 12:00h in TikTok, TikTok Marketing

Before 2020, TikTok was slowly growing a following among Gen Z audiences worldwide. Now, with the recent shift in consumer behavior due to the COVID-19 pandemic, TikTok has grown to over 800 million active users and diversified its audience with a rapid increase in Millennial...

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23 Apr How Political Ads May Impact Paid Social Campaigns (Updated 9/15/2020)

Posted at 09:00h in Media Buying, Social Media Strategy

As we draw closer to the 2020 U.S. Presidential election, we wanted to provide an update on ad spending on Facebook and Instagram. We’ll share some trends we’re seeing and recommendations for social ad placements during election time. Trends on Facebook/Instagram —- The presidential election...

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02 Apr What Marketers Need to Know About TikTok

Posted at 10:50h in TikTok, TikTok Marketing

This post was updated September 2020 Key Takeaways What is TikTok? TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in...

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20 Feb The State of Social Ad Spend 2020

Posted at 09:00h in Media Buying

This blog post was updated in June of 2020 to reflect the most recent data in regards to social media ad spending. When it comes down to ad revenue, 2020 seems like a pretty good year for the major social media platforms.  Facebook/Instagram took the...

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19 Dec Popular Social Media Topics of 2019

Posted at 09:00h in Social Media Marketing, Social Media Strategy

As we get ready to close the door on 2019 and move on to a new decade, we think it is worth revisiting some of the popular topics, based on blog traffic data, of this year. It will be interesting to see if the popular...

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17 Dec What’s New On Snapchat: Recent Releases and Features to Consider in 2020

Posted at 09:00h in Snapchat Marketing

Have you wondered if your brand should be marketing on Snapchat? With 80.2 million users in the US alone, the app saw its highest usage to date, globally. According to eMarketer, Snapchat usage is predicted to increase over the next few years. Given these stats,...

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12 Dec 5 Social Media Predictions for 2020

Posted at 09:00h in Social Media Marketing, Social Media Trends

As a social media only agency, our favorite time of year is when we get look forward to the next year and make informed predictions about where the space may be headed. While we don’t have a crystal ball, we have included social data and...

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03 Dec What’s Trending with Millennials on Social Media

Posted at 13:00h in Social Media Strategy, Webinars

Most the of the time, brands are looking to target a certain subset of individuals on social. When it comes to millennials, brands have to be strategic as they differ from other generations and groups of people. Below we breakdown what’s trending with millennials on...

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30 Aug August Social Trends

Posted at 13:00h in Social Media Trends

With the ever-changing landscape of social media, it can be difficult to stay up to date with the latest social media trends and news. We’re going to cover off on the top three social media trends and news of August. Let’s dive on in! Growing...

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10 Jul Social Media Marketing Trends for the Back Half of 2019

Posted at 13:00h in Social Media Trends

Groups will be the New Facebook Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. This can be attributed to algorithm updates, the inability...

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