Comedy clubs and Saturday Night Live are great and all, but have you noticed how funny the internet is lately? Just take a scroll through Facebook and Twitter, and you’re guaranteed to find a post that immediately makes you LOL and then tag your best...

Another day, another "holiday" on social media. You may think you've seen them all, so test your social media holiday knowledge on whether the examples below are real or fake. No Googling, no hashtag searching … no cheating. The answers are listed at the end...

Establishing your brand voice is critical in the social space. Don’t take my word for it, take Stephanie’s whose blog post was picked up by AdWeek! In a world where there is so much noise, standing out can be a challenge. So, how do you stand...

The great Dr. Seuss once said, “You have to be odd, to be number one,” and while this quote can be interpreted many ways, to me it has always meant that to be the best, you must not be afraid to be a little quirky....

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. Although, while we’ve offered guidance for social engagement on more conventional holidays, there remains a wide and varied range of wacky, bizarre, and utterly unique holidays out there...

We love when brands think outside of the box and try something a little different in their campaigns on social. You may have read our social media roundup of best in class brand social voices. We’ve put together a few brand examples that made us...

Every so often a new social media platform arises and one cold day while I was sitting in the Toronto airport, Mastodon came to my attention. Since my co-workers had flown out earlier than I and I had some time to kill, I decided why...

The BIG Ignite Mystery Trip has finally come and gone, and I've been tasked to somehow summarize this amazing trip. Where to start? With so many memories behind me, this is something that is not easily achieved. So, as I sit here on the plane...

Who knew emojis could cause so much debate. But when you’re in the social media industry, emojis are life. The question is, when using emojis in your brand’s social media messaging, how do you punctuate? Do you use the emoji itself as punctuation at the...

It’s that time of year again. The time when there’s a chill in the air and the entire office seems to have a case of the winter blues. Hopefully, you have survived the hectic holidays, embraced your winter body and paid up your Netflix account....