As the weather starts to turn progressively cooler, it can be a signal for individuals and brands alike to begin making plans for the holidays. Between now and the end of the year, the calendar is packed with celebrations and of course, promotional content. Before...

Football is officially back! And along with the return of this outstanding sport also comes the influx of sponsored advertising to us football fans.  I won’t complain about the massive amount of Facebook ads filling my Newsfeed this offseason coaxing me to buy Patriots gear...

Break out the bagels, coffee, and balloons, because today is Employee Appreciation Day! Depending on who you ask, every day is Employee Appreciation Day, but this one is official—like, get your employees a card official! However, the demands of this fast-paced world, and the rigors...

Well, football lovers, it’s that time of the year again!  Playoffs are nearing the end, and the four final teams are gearing up for what they hope will be two more gut-wrenching games.  The big question on everyone’s mind is, “Who is going to be...

The NBA is certainly winning this summer. Even during the off-season the Association has been a huge topic of conversation, in no small part due to LeBron James. Yesterday, many of the Association's teams started to spontaneously engage in a hashtag known as #NBASitcoms. For any...

Dear Twitter, You know, I thought things were going pretty well. #blessed Ever since 2009, when you started hyperlinking me to all sorts of conversations, we've been like #PBandJ. All of a sudden, I'm hearing you think I'm "arcane," that you're thinking of getting rid of...

Yesterday was the 42nd anniversary of the first moon walk and today Atlantis returns home, signaling the end of the NASA Space Shuttle Program. The event will be discussed on social media channels; however, not with nearly with the same excitement as missions of old. Space exploration...