After many months of anticipation and intentionally vague clues, the Ignite Social Media Mystery Trip 2016 destination was revealed on Saturday, Feb. 27, to the NC and MI offices (at 4:30am in our respective cities’ airports, mind you). With overstuffed suitcases by our side and...
Every so often we tend to see lists appear across the internet, speaking to some of the best places in the world to work. Some of these places have the best technology, an exquisite location or even better, an excellent benefits program. At Ignite Social Media,...
Between all of the interactions that occur on a day-to-day basis, it’s almost inevitable that some brands would end up conversing with others on Twitter. While exchanges between celebrities are generally a heated battle, big brands need to show their humanity through these interactions. [br][br] Twitter feuds...
Back in August of 2007, Chris Messina tweeted: Twitter founder Evan Williams didn’t think users would be so into Mr. Messina’s “pound” suggestion to create groups, thinking it was too technical for the social network. But it turns out, he was wrong. Very wrong, really. The...
Last week we discussed the top social media predictions for 2016, buzzwords and their meanings, and hosted a webinar looking at trends for next year. This week, I’m setting aside the rosy outlook machine, and instead focusing on the social media trends and buzzwords that...
If you have anything to do with your brand’s social media marketing, chances are you’ve heard these buzzwords a time or two…or twelve. Below I break down some of the most common social media buzzwords and what they mean. [br][br] 1. Organic: A non-paid piece of content....
‘Tis the season for brands to recycle holiday content just like recycling Thanksgiving leftovers. But wait, we can help you think outside the Tupperware container. Step 1: Don’t be #basic. Who is already over all the pumpkin-talk? We get it – ladies love pumpkin flavors. But, it...
As the calendar wanes, and holiday promotions of all sorts become nearly omnipresent, our social channels will see a range of branded content show up. (Great holiday content suggestions here. #SameGoodLookingWriter). Whereas Christmas and Thanksgiving tend to focus on families, warmth, well wishes, and the...
Last week brought a momentous personal victory for me: Bojangles launched their own emoji keyboard, Bomoji. [br][br] Brands capitalizing on emojis is nothing new. To name a few, Ikea, Coca-Cola, General Electric & Comedy Central have all dabbled with their own branded emoticons, emojis or stickers to...
As the weather starts to turn progressively cooler, it can be a signal for individuals and brands alike to begin making plans for the holidays. Between now and the end of the year, the calendar is packed with celebrations and of course, promotional content. Before...