There’s no doubt that your community manager knows your social audience best. After all, they are in the community, engaging with your fans daily. They know what content resonates, what your fans will and will not engage with, and common questions that arise. Social media...
Making your audience love your content is one of the biggest challenges social media marketers face. That’s why here at Ignite, we developed our Mindset in the Moment™ approach, to help guide us on the where, what, when, how and why of creating great social...
Here at Ignite Social Media, we pride ourselves on creating people-first content. Over the last ten years, that has evolved many times to reach our newest iteration, Mindset in the Moment™. This approach is based on reaching people with content they will engage with, at...
Pardon me while I use my best grandpa voice. Back when Ignite started in 2007, social media was a simpler time. Myspace was the top social media site, Facebook was new, and we were fine with it. We didn't have all these newfangled networks to keep up...
We love when brands think outside of the box and try something a little different in their campaigns on social. You may have read our social media roundup of best in class brand social voices. We’ve put together a few brand examples that made us...
This past Sunday was Father's Day, and if you were on social media over the weekend, you probably saw a lot of #FathersDay content from celebrities and brands. Yes, there were the expected sales on power tools and business attire. However, several brands went beyond...
Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s harder than ever to stand out from the crowd. The first step is to stop your fan from scrolling through their...
You’ve come up with a great social media strategy and your team has created some fantastic content. Now it’s time to share it with your fans and watch the comments roll in. One last question before you do: will you post and monitor your comments...
In the growing world of social media, user experience and customer service are playing an ever-crucial role. Your channels are the meeting ground of your community, where they can voice both their love for your brand, and rant about what they wish was different. It’s...
While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media....
Who knew emojis could cause so much debate. But when you’re in the social media industry, emojis are life. The question is, when using emojis in your brand’s social media messaging, how do you punctuate? Do you use the emoji itself as punctuation at the...
Around here, we get excited to test new things. If you’re getting our ‘Social You Should Know’ updates, you know that every week we manage to have a few updates to share from the social world. Last year, you probably got an update about the new...